The last post in the series described how to develop your core marketing message by… 1. Treating your customer like a hero. 2. Acting as their guide. 3. And rising above the noise through clarity. I also told you to review the landscape and take a close look at your competition. Today’s post is taking…
How to Build an Effective Marketing System for Your Small Business (In 4 Steps)
Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme…
How to Develop Your Core Marketing Message
Step 7 in this series took a deep dive into crafting an ideal client persona. Equipped with that intel along with everything you’ve learned in steps 1-7, it’s now time to focus on the epicenter of your content – your core marketing message. Continually communicating your core difference is what your ideal customer wants to…
How to Create an Ideal Customer Persona (to Help Grow Your Business)
How do you create an effective marketing plan? By focusing on the buyer’s needs first. Most business marketing is an unending cascade of “we’re so great, you must hire us” content with little focus on a potential customer’s concerns. “This is who we are. This is what we do. And because we do it better…
Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design…
How to Create Your Visual Branding Elements
I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy.…
Why Copy Is More Important Than Design (How to Brand Your Business)
If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the…
How to Write a Positioning Statement and Attract the Right Customers
If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you…
How to Find Your Ideal Customer and Grow Your Business
If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal…
My 5 Favorite Small Business Marketing Posts (of the Past Few Weeks)
This week I wanted to deliver a roundup of recent posts, each written with the business owner in mind. Each post below provides practical, helpful advice that will help your business move forward. And, I pulled these helpful articles because the advice each author presents is a methodology I often write about and/or something I…
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