A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Over 55 and Thriving: America’s Richest Demographic Expands The 55+ demographic is the wealthiest consumer class, holding approximately 73% of U.S. household wealth, roughly $97.3–108 trillion, as of 2023. This group prioritizes quality of life, seeking wellness products like health supplements, fitness programs, and nutrition-focused solutions. And they have significant spending power! According to Martech, “60+ […]
As a personal trainer, nutritionist, health coach, yoga instructor, or wellness business owner, you probably know that the demographic of people over 50 years old is a thriving market. Here are some facts from Jeff Weiss, President and CEO of Age of Majority: “The world is getting older and there is no stopping it. There are […]
There is a New Fitness Revolution (and it is Powered by the 50+ Demographic) We are at the cusp of a fitness revolution and the force moving it is the group of people aged 50 and above – the largest and fastest-growing market globally. Their unparalleled spending power will reshape the fitness sector, presenting untapped […]
“Should I hire someone in-house for marketing or continue to seek outside help through contract work?” Chances are, if you are a small business owner, this question is coming up more often as you continue to seek and experience new growth. Unfortunately, so many small business owners don’t know when to hire an internal marketing […]
Do you want to grow your fitness business? If so, consider the following data and think hard about creating fitness programs that cater to people of a certain age. In short, this demographic holds tremendous potential for increasing your revenue. Not to mention the over-50 crowd (Active Agers) might just be your ideal client. Let’s look […]
Do you want to find ideal customers who will buy from you? You must first earn their trust. And before they can truly trust you, they must first know and like you. You’ve heard this before, but are you doing it? If not, here’s how to get started… Start with story. This is how you […]
What are Your Business Aspirations (and How Will You Get There)? Before you answer, know this: A robust brand foundation is needed for marketing to work. Strategically build your unmistakable brand to stand out, attract ideal…
In order to create anything meaningful, you have to target where you’re going. But perhaps more importantly, you need to know how you’re going to get there. You need a strategy — a plan of action. Having a marketing strategy is vital for the growth and ultimate success of your business. Here’s how we develop […]
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple: […]
