I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy.…
Why Copy Is More Important Than Design (How to Brand Your Business)
If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the…
How to Write a Positioning Statement and Attract the Right Customers
If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you…
How to Find Your Ideal Customer and Grow Your Business
If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal…
My 5 Favorite Small Business Marketing Posts (of the Past Few Weeks)
This week I wanted to deliver a roundup of recent posts, each written with the business owner in mind. Each post below provides practical, helpful advice that will help your business move forward. And, I pulled these helpful articles because the advice each author presents is a methodology I often write about and/or something I…
How to Create Your Unique Business Vision
If you’re reading this, you might have a startup business or a business you want to grow. You’re motivated, and have the skills, experience, and grit too see it through, but you need some good, old fashioned marketing advice. First I want to let you know that I think you can succeed and make the…
How to Brand Your Business—Step 1
People often ask me the following: What is branding? Sometimes I meet with a potential client who thinks branding is designing a shiny new logo and changing the fonts and colors on their website. Well, sure, something like logo design is obviously important, but it’s just one element in a bigger picture. And turning this…
Want Your Business to Rank on Google Local? (Here’s the Key.)
What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking…
Win the Local SEO Game – A Small Business Guide to Local Rankings
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and FREE checklist) will show you how. Do you run a local small business? If so, most or all of your business comes from customers living in your own little hood. And, if your customers come from your community,…
How to Build Your Brand and Improve Your SEO
In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like…
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