Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all agree are key to making sure your marketing propels your business forward: The first step is to…
How to Redefine Who You Are and Who Your Customers Want to Be
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit. The entire summit was on Zoom but that didn’t hinder the experience. John, and his team – daughter Sara Nay, and Tricia Keels orchestrated…
How to Market Your Business in Three Steps
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they should care. You do this by creating a message that cuts through the noise and attracts the right people.…
Want to Get Better at Defining Your Target Market? Interview Your Customers.
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small businesses struggle with this and cast too wide a net. In this short, sweet post I’ll outline the steps you…
How to Write a Blog Post That Will Drive Traffic
You’ve decided to blog but you’re not sure where to start. What topics will you write about? How do you create posts that people want to read? And how do you maintain a consistent posting schedule? That’s why I wrote this post, to give you a clear outline with a few actionable steps. Let’s start…
Why Copy Is Critical for Successful Marketing (And How to Get Started)
Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…
How to Write Meta Descriptions to Increase Clicks and Improve Your SEO
Quality meta descriptions will result in engaging copy that will generate more clicks and improve your SEO. Read this article to discover what is needed to write the best meta descriptions for your business. Take a look…
How to Write Title Tags for Your Local Business (2020)
Want to know how to write effective title tags for your local business to improve SEO? This post details the key steps you need to take. If you want to learn how to write the best title tags for your business read this post to discover the relatively simple steps needed to get started…
McBreen Marketing Again Named A Top Web Design Agency in Fort Collins
Today, we are thrilled to post our designation as one of the Top Web Design Companies in the Fort Collins, CO area by UpCity. What This Means to You UpCity created its Top Local Agency marketplace so local business owners could easily locate the top-notch marketing and web design companies in their city. The online…
3 Valuable Posts to Help You Tune Up Your Marketing
3 Valuable Posts to Help You Tune Up Your Marketing – McBreen Marketing Fort Collins, COEvery other week, I publish a post highlighting some of my favorite recent articles. Even though I’m based in the humble little burg of Fort Collins, Colorado, today’s post is an “All United Kingdom” feature list, Aberdeen, London, and Brighton…
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