This week I wanted to deliver a roundup of recent posts, each written with the business owner in mind. Each post below provides practical, helpful advice that will help your business move forward. And, I pulled these helpful articles because the advice each author presents is a methodology I often write about and/or something I…
How to Create Your Unique Business Vision
If you’re reading this, you might have a startup business or a business you want to grow. You’re motivated, and have the skills, experience, and grit too see it through, but you need some good, old fashioned marketing advice. First I want to let you know that I think you can succeed and make the…
How to Brand Your Business—Step 1
People often ask me the following: What is branding? Sometimes I meet with a potential client who thinks branding is designing a shiny new logo and changing the fonts and colors on their website. Well, sure, something like logo design is obviously important, but it’s just one element in a bigger picture. And turning this…
Want Your Business to Rank on Google Local? (Here’s the Key.)
What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking…
Win the Local SEO Game – A Small Business Guide to Local Rankings
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and FREE checklist) will show you how. Do you run a local small business? If so, most or all of your business comes from customers living in your own little hood. And, if your customers come from your community,…
How to Build Your Brand and Improve Your SEO
In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like…
Google Is Your New Business Card (So Control What People Find About Your Business)
If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today. It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you…
What is the Key to Ranking Your Local Business in Google? (Includes FREE Checklist)
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and checklist) will show you how.
A 5-Step B2B Storytelling Strategy That Works
You have probably heard of storytelling. And, when it comes to your business, you want to tell customer, employee, and company stories in an engaging way. Creating words that resonate and matter to prospects and clients, and words that create a structure for ongoing content—blog posts, videos, brochure copy, and more. You want a B2B…
The Game of Thrones School of Branding
I’m a fan of George R.R. Martin’s series of books, A Song of Ice and Fire, better known to the wide world as the HBO vehicle, “Game of Thrones (GOT).” Even if you’ve never watched the show, you’ve heard of it, especially after the crazy events of the season 7 finale. But what does an…
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