A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
I live in a drizzly locale some might call a craft beer heaven—The Pacific Northwest. There are probably five to ten craft breweries within eyeshot of my office. But craft brewing mania is no longer confined to beer cities like San Diego, Portland, and Denver. You certainly don’t need me to tell you that craft […]
I often point out the importance of storytelling in business. Find your sweet spot through positioning, let your personality shine through, deliver it with emotion, and your story will sell like nobody’s business. Booyah, shouts and high-fives all around, because many business owners have emotion wrapped in a narrative and they’re amped up and ready […]
What if I told you there was something that could deliver more power to you and more satisfaction to your customers? You’d probably take that advice and run with it, right? Well step back and think about your company’s brand. You might think your brand is the best thing since conveyor belt sushi. But many […]
It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding solutions to small and medium-sized companies. But my industry is experiencing a cosmic shift that’s altering my world in a most profound way. In fact, the companies and organizations I work with are […]
I’m often asked the following … What the heck is branding? Many potential clients are under the impression that it’s having a nice logo slapped on a bright and shiny new website. Or that branding is just about a cool tagline telling the world what you do. Maybe it’s a four-color brochure printed on high-gloss […]
Does your brand have clarity? Do you feel that the image you project truly represents what you do? Does the tone of your copy jibe with the design of your website? And what about your copy and blog posts? Do they proudly display your skills and uniqueness, and tell a good story? In other words, […]
Have you read about content marketing but have no idea where to begin? Wondering what blogging and social media can do for your business? The businesses I work with often answer yes, but then ask the following: Where do I start? Before we begin, let’s take a quick look at how I approach a new […]
If you want rock-solid online branding and marketing you need something. And that something is a 1-2-3 branding and marketing mix… 1. Great content. (The red meat your audience consumes.) 2. Social media done right. (Your engagement touch points.) 3. Story. (The script you need to master.) This mix not only helps you with strategic […]
Here’s a fact: People buy from those they trust. And for trust to develop they must get to know and like you. If you can’t meet them every day for coffee, how on God’s green earth will they come to like you? Easy: A consistent, helpful, honest story makes you likable and trustworthy. In a nutshell: […]
