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How to Craft a Tagline That Works

Last updated July 31, 2015 by Craig McBreen 2 Comments

What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to…

Filed Under: Branding, Copywriting, Positioning

How to Pick the Perfect Name for Your Business

Last updated July 31, 2015 by Craig McBreen 6 Comments

A great name can make all the difference in the world. And taking the time to craft one might be your most important first step. But you see naming as a mystical practice. Something you’re not capable of. Well there’s nothing mystical about it, really. In fact, anyone can use the steps below to come…

Filed Under: Branding, Positioning

How to Brand Your Business (and Make Sure You’re Attracting the Right Customers) Step 1

Last updated January 7, 2016 by Craig McBreen Leave a Comment

How clear is your online messaging? Let me guess… you’re pumping out great content, have a site design you’re proud of, and you’re putting in the work each day. But things are not quite panning out as expected. You have the blogging/branding/marketing disease of the many headed hydra. (Many businesses do.) So, why are you…

Filed Under: Branding

3 Steps to Dramatically Improve Your Marketing (and Attract New Customers)

Last updated July 31, 2015 by Craig McBreen 4 Comments

If there was a golden trifecta that could truly move the needle in your business, you’d want to read about the details, right? Successful marketers today use a powerful 1-2-3 mix of words, tools, and practices that can dramatically improve your brand presence, build an audience, and create a marketing machine built to last. If you are trying…

Filed Under: Content Marketing

How to Grow Your Brand (and Stop Flushing Marketing Dollars down the Toilet)

Last updated July 31, 2015 by Craig McBreen Leave a Comment

If you own a business and have considered content marketing, what is stopping you from doing it? Content marketing has been around for ages, but I’m talking about a fairly new way to attract and convert customers. The modern incarnation of Content Marketing that many small businesses don’t embrace. So what IS stopping you?…

Filed Under: Content Marketing

Is Your Website Turning Prospects to Customers?

Last updated July 31, 2015 by Craig McBreen Leave a Comment

And if not, how do you get there? Visual branding solutions for B2B companies is kinda my bailiwick, but like everyone else, my world is changing. Fast. You see, I can’t approach client work like I used to, and I won’t. Why? Because part of my job is to help companies attract and retain clients, and the old model (traditional networking, trade ads, etc.) is slowly dying on the vine…

Filed Under: Content Marketing

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