A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
My father loved to take excruciatingly long drives. Growing up in the small state of Maryland, we’d often venture out to Pennsylvania, Virginia, West Virginia and the cozy surroundings of Western Maryland. So, what in John Travolta’s hairpiece does this have to do with branding? Well, please read on for a not so scientific explanation. As a […]
How do you kick-off a campaign for your company? Where do you start digging for those nuggets that might turn out to be pure gold? Well, before we dive in, let me describe three practices that will help any marketing project … 1. Don’t Treat Marketing as a Crisis. At the start of a branding […]
What are you going to do with your platform? That WordPress website of yours? What’s your vision? You do realize you have some competition? With everyone and their mother blogging it’s hard to distance yourself from the other primates. Comedians, speakers, musicians. You name the profession, they’re online building a platform. But building a WordPress […]
There’s a topic I would like to expand on. And I guarantee you’ll have a strong opinion on it. It’s something any business owner must pay attention to, but before you think about dropping bombs of wisdom in the comments below, let me lay this puppy out… Doom and gloom is an easy topic to […]
Have you ever tried to explain what Content Marketing is to a small business owner? Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on” gaze? And what about the following … “I like the idea, but not right now.” “We just don’t […]
There’s a tiny Seattle-area hamburger chain that’s survived an unrelenting beatdown. Territorial behemoths known as McDonald’s, Burger King and Wendy’s don’t like small fry horning in on their territory. But a little place called Dick’s Drive-In is surviving and thriving in spite of the fast food corporatocracy. Seattleites have heard all the jokes around the name, […]
Are you in the process of rebranding your business? Quick, answer the following questions: Would you prefer … 1. Fans? 2. Customers? 3. Brand evangelists? Or to make this more clear … A. Fanatic blog commenters? B. People who buy from you? C. Customers who purchase your products and/or services, trust you, brag to all […]
Your budding startup needs to start blogging, but there’s a problem … Fear. Yep, many of the companies I work with have a fear of marketing and it relates to cash. This is because traditional marketing is expensive. You may have hired someone to help with web design, copywriting, and overall branding, but paying a professional to […]
What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to […]
