A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Are you in the process of rebranding your business? Quick, answer the following questions: Would you prefer … 1. Fans? 2. Customers? 3. Brand evangelists? Or to make this more clear … A. Fanatic blog commenters? B. People who buy from you? C. Customers who purchase your products and/or services, trust you, brag to all […]
Your budding startup needs to start blogging, but there’s a problem … Fear. Yep, many of the companies I work with have a fear of marketing and it relates to cash. This is because traditional marketing is expensive. You may have hired someone to help with web design, copywriting, and overall branding, but paying a professional to […]
What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to […]
A great name can make all the difference in the world. And taking the time to craft one might be your most important first step. But you see naming as a mystical practice. Something you’re not capable of. Well there’s nothing mystical about it, really. In fact, anyone can use the steps below to come […]
How clear is your online messaging? Let me guess… you’re pumping out great content, have a site design you’re proud of, and you’re putting in the work each day. But things are not quite panning out as expected. You have the blogging/branding/marketing disease of the many headed hydra. (Many businesses do.) So, why are you […]
If there was a golden trifecta that could truly move the needle in your business, you’d want to read about the details, right? Successful marketers today use a powerful 1-2-3 mix of words, tools, and practices that can dramatically improve your brand presence, build an audience, and create a marketing machine built to last. If you are trying…
If you own a business and have considered content marketing, what is stopping you from doing it? Content marketing has been around for ages, but I’m talking about a fairly new way to attract and convert customers. The modern incarnation of Content Marketing that many small businesses don’t embrace. So what IS stopping you?…
And if not, how do you get there? Visual branding solutions for B2B companies is kinda my bailiwick, but like everyone else, my world is changing. Fast. You see, I can’t approach client work like I used to, and I won’t. Why? Because part of my job is to help companies attract and retain clients, and the old model (traditional networking, trade ads, etc.) is slowly dying on the vine…
