A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple: […]
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email campaigns • And more Tactics are elements you use as part of your overall marketing strategy. Without a clear, focused marketing strategy to guide […]
Do you want to know how much a new website will cost your business? If so, you can get all the details in this post. It not only details how much a website design will cost but it also provides 10 key factors you need to think about before you hire a website designer. The post includes a free checklist. Learn more >
You have probably heard of storytelling. And, when it comes to your business, you want to tell customer, employee, and company stories in an engaging way. Creating words that resonate and matter to prospects and clients, and words that create a structure for ongoing content—blog posts, videos, brochure copy, and more. You want a B2B […]
Do you want to know about a simple practice that can help your small business in many ways? A daily act that can help your small business build authority, increase brand awareness, and accelerate business growth? Of course you do. Well then, read on… Your content is based on what you do best If you […]
As a branding professional, my marketing toolkit has changed dramatically. This is because online lead generation is quickly replacing old media, such as print advertising. But many B2B companies are still in the horse and buggy era. My job is to help companies attract prospects and convert them to paying customers. And frankly, the old […]
Ever met with a potential client and tried to define content marketing. Here’s a definition of content marketing from The Content Marketing Institute. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” […]
I know. You’ve read 989 articles all about why you need to start blogging today. But you still have no idea where to start. You are also trying to figure out how blogging can actually help your business. But most of all you need to answer the following: Where do I start? To start, let […]
You have a small company. You’re thinking of blogging. But you think it might be too expensive. Maybe you’ve hired a web developer, graphic designer, branding consultant, or someone to handle your marketing. But blogging—paying someone to build, optimize, and run a content marketing plan? I bet you haven’t made that investment. But I’m here […]
