A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Are you looking to improve your marketing? Attract more potential customers? Grow your business? Of course you are. Now, if there was a potent 1-2-3-4 blend of elements with the power to grow your brand, attract potential customers, and move the needle in your business, I’m assuming you would want to learn the details. Well, […]
I live in a drizzly locale some might call a craft beer heaven—The Pacific Northwest. There are probably five to ten craft breweries within eyeshot of my office. But craft brewing mania is no longer confined to beer cities like San Diego, Portland, and Denver. You certainly don’t need me to tell you that craft […]
I often point out the importance of storytelling in business. Find your sweet spot through positioning, let your personality shine through, deliver it with emotion, and your story will sell like nobody’s business. Booyah, shouts and high-fives all around, because many business owners have emotion wrapped in a narrative and they’re amped up and ready […]
It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding solutions to small and medium-sized companies. But my industry is experiencing a cosmic shift that’s altering my world in a most profound way. In fact, the companies and organizations I work with are […]
Have you read about content marketing but have no idea where to begin? Wondering what blogging and social media can do for your business? The businesses I work with often answer yes, but then ask the following: Where do I start? Before we begin, let’s take a quick look at how I approach a new […]
If you want rock-solid online branding and marketing you need something. And that something is a 1-2-3 branding and marketing mix… 1. Great content. (The red meat your audience consumes.) 2. Social media done right. (Your engagement touch points.) 3. Story. (The script you need to master.) This mix not only helps you with strategic […]
Here’s a fact: People buy from those they trust. And for trust to develop they must get to know and like you. If you can’t meet them every day for coffee, how on God’s green earth will they come to like you? Easy: A consistent, helpful, honest story makes you likable and trustworthy. In a nutshell: […]
I keep reading bloggers who say content marketing is not for small business. It takes too much time and effort. If owners or managers are not on board with a plan, it will never work. That there’s too much hype on this very topic… content marketing, that is. Yadda, yadda, yadda… It does take time […]
How do you kick-off a campaign for your company? Where do you start digging for those nuggets that might turn out to be pure gold? Well, before we dive in, let me describe three practices that will help any marketing project … 1. Don’t Treat Marketing as a Crisis. At the start of a branding […]
