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Why Copy Is Critical for Successful Marketing (And How to Get Started)

Last updated December 6, 2020 by Craig McBreen Leave a Comment

Why Copy Is Critical for Successful Marketing – McBreen Marketing

Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…

Filed Under: Copywriting, Marketing, Marketing strategy

How Much Should Website Design Cost? (10 Factors you Must Consider First)

Last updated October 7, 2019 by Craig McBreen Leave a Comment

How Much Should Web Design Cost_ (10 Factors you Must Consider First.)

Do you want to know how much a new website will cost your business? If so, you can get all the details in this post. It not only details how much a website design will cost but it also provides 10 key factors you need to think about before you hire a website designer. The post includes a free checklist. Learn more >

Filed Under: Branding, Content Marketing, Copywriting, Marketing, Marketing strategy, SEO, Website design

Why Copy Is More Important Than Design (How to Brand Your Business)

Last updated February 16, 2019 by Craig McBreen Leave a Comment

Why Copy Is More Important Than Design–Step 4 to Marketing Your Business

If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the…

Filed Under: Copywriting, Marketing, Marketing strategy, Small Business Marketing Series

How to Craft a Tagline That Works

Last updated July 31, 2015 by Craig McBreen 2 Comments

What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to…

Filed Under: Branding, Copywriting, Positioning

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