A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
For your accounting firm to go from surviving to thriving, there is one marketing tool that will help you every time: Local SEO. However, SEO for local accounting affirms is underutilized when it comes to getting attention and drawing in business. SEO (search engine optimization) can be classified as either “Local” or “Traditional.” They differ […]
Quality meta descriptions will result in engaging copy that will generate more clicks and improve your SEO. Read this article to discover what is needed to write the best meta descriptions for your business. Take a look…
Want to know how to write effective title tags for your local business to improve SEO? This post details the key steps you need to take. If you want to learn how to write the best title tags for your business read this post to discover the relatively simple steps needed to get started…
Please note that since writing this post, Google has changed the name of Google My Business to Google Business Profile. If you own a small, local business, showing up on page one of Google is critical to your success. This post will highlight why local SEO is so important and the steps you can take […]
While there are numerous strategies for improving your local presence, local link building is an affordable option that works well to promote and market your brand. Local links are links to your website from other local sources. For instance, a restaurant in Boulder, Colorado could have various links to their website including links from trip […]
When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally. On-page SEO is basically everything you can optimize on your website […]
Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus. You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.” Well, that’s simply not true. In fact, there are some simple yet […]
Customer reviews speak louder than carefully strategized marketing ads. Just as asking a neighbor or friend for recommendations on their preferred plumber or local handyman, online reviews offer an inside look at customer satisfaction, your business practices, and the quality of your products. They help develop trust with the potential customer and gives them confidence […]
Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme […]
