A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple: […]
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email campaigns • And more Tactics are elements you use as part of your overall marketing strategy. Without a clear, focused marketing strategy to guide […]
Do you feel like your marketing needs to be revitalized? If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below. These words of wisdom frame three big fat facts that will open your eyes by highlighting why marketing […]
Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all agree are key to making sure your marketing propels your business forward: The first step is to […]
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit. The entire summit was on Zoom but that didn’t hinder the experience. John, and his team – daughter Sara Nay, and Tricia Keels…
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they should care. You do this by creating a message that cuts through the noise and attracts the right…
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small businesses struggle with this and cast too wide a net. In this short, sweet post I’ll outline the steps you […]
You’ve decided to blog but you’re not sure where to start. What topics will you write about? How do you create posts that people want to read? And how do you maintain a consistent posting schedule? That’s why I wrote this post, to give you a clear outline with a few actionable steps. Let’s start […]
Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…
