Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all agree are key to making sure your marketing propels your business forward: The first step is to…
How to Redefine Who You Are and Who Your Customers Want to Be
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit. The entire summit was on Zoom but that didn’t hinder the experience. John, and his team – daughter Sara Nay, and Tricia Keels orchestrated…
How to Market Your Business in Three Steps
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they should care. You do this by creating a message that cuts through the noise and attracts the right people.…
Want to Get Better at Defining Your Target Market? Interview Your Customers.
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small businesses struggle with this and cast too wide a net. In this short, sweet post I’ll outline the steps you…
How to Write a Blog Post That Will Drive Traffic
You’ve decided to blog but you’re not sure where to start. What topics will you write about? How do you create posts that people want to read? And how do you maintain a consistent posting schedule? That’s why I wrote this post, to give you a clear outline with a few actionable steps. Let’s start…
Why Copy Is Critical for Successful Marketing (And How to Get Started)
Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…
How to Write Meta Descriptions to Increase Clicks and Improve Your SEO
Quality meta descriptions will result in engaging copy that will generate more clicks and improve your SEO. Read this article to discover what is needed to write the best meta descriptions for your business. Take a look…
How to Write Title Tags for Your Local Business (2020)
Want to know how to write effective title tags for your local business to improve SEO? This post details the key steps you need to take. If you want to learn how to write the best title tags for your business read this post to discover the relatively simple steps needed to get started…
How To Make Your Website a Magnetic Sales Tool
How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should…
Marketing After COVID-19 – 3 Critical Steps to Help Your Business Survive (and Thrive)
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses…
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