What are Your Business Aspirations (and How Will You Get There)? Before you answer, know this: A robust brand foundation is needed for marketing to work. Strategically build your unmistakable brand to stand out, attract ideal…
How to Create and Implement an Actionable Marketing Strategy
In order to create anything meaningful, you have to target where you’re going. But perhaps more importantly, you need to know how you’re going to get there. You need a strategy — a plan of action. Having a marketing strategy is vital for the growth and ultimate success of your business. Here’s how we develop […]
Why Your Brand Strategy Should Power Your Content
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple: […]
How Tactics Kill Your Marketing (And What to Do Instead)
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email campaigns • And more Tactics are elements you use as part of your overall marketing strategy. Without a clear, focused marketing strategy to guide […]
How to Kick-Start Your Marketing
Do you feel like your marketing needs to be revitalized? If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below. These words of wisdom frame three big fat facts that will open your eyes by highlighting why marketing […]
Want Your Marketing to Work? Live By the Calendar
Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all agree are key to making sure your marketing propels your business forward: The first step is to […]
How to Redefine Who You Are and Who Your Customers Want to Be
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit. The entire summit was on Zoom but that didn’t hinder the experience. John, and his team – daughter Sara Nay, and Tricia Keels…
How to Market Your Business in Three Steps
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they should care. You do this by creating a message that cuts through the noise and attracts the right…
Want to Get Better at Defining Your Target Market? Interview Your Customers.
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small businesses struggle with this and cast too wide a net. In this short, sweet post I’ll outline the steps you […]
