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How to Create an Ideal Customer Persona (to Help Grow Your Business)

Last updated February 3, 2019 by Craig McBreen Leave a Comment

How to Create an Ideal Customer Persona (to Help Grow Your Business)

How do you create an effective marketing plan? By focusing on the buyer’s needs first. Most business marketing is an unending cascade of “we’re so great, you must hire us” content with little focus on a potential customer’s concerns. “This is who we are. This is what we do. And because we do it better…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series

Build a Magnetic Business Website (My 7-step Modern SEO Strategy)

Last updated January 22, 2019 by Craig McBreen Leave a Comment

Build a Magnetic Business Website (My 7-step Modern SEO Strategy)

In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design…

Filed Under: Marketing, Marketing strategy, Positioning, SEO, Small Business Marketing Series, Website design

How to Create Your Visual Branding Elements

Last updated November 26, 2018 by Craig McBreen Leave a Comment

How to Create Your Visual Branding Elements

I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy.…

Filed Under: Branding, Marketing, Marketing strategy, Small Business Marketing Series

Why Copy Is More Important Than Design (How to Brand Your Business)

Last updated November 26, 2018 by Craig McBreen Leave a Comment

Why Copy Is More Important Than Design (How to Brand Your Business)

If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the…

Filed Under: Copywriting, Marketing, Marketing strategy, Small Business Marketing Series

How to Write a Positioning Statement and Attract the Right Customers

Last updated December 27, 2018 by Craig McBreen Leave a Comment

How to Write a Positioning Statement and Attract the Right Customers

If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you…

Filed Under: Marketing, Marketing strategy, Positioning, Small Business Marketing Series

How to Find Your Ideal Customer and Grow Your Business

Last updated August 7, 2018 by Craig McBreen Leave a Comment

How to Find Your Ideal Customer and Grow Your Business

If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series

My 5 Favorite Small Business Marketing Posts (of the Past Few Weeks)

Last updated June 14, 2018 by Craig McBreen Leave a Comment

My 5 Favorite Small Business Marketing Posts (of the Past Few Weeks)

This week I wanted to deliver a roundup of recent posts, each written with the business owner in mind. Each post below provides practical, helpful advice that will help your business move forward. And, I pulled these helpful articles because the advice each author presents is a methodology I often write about and/or something I…

Filed Under: Branding, Marketing, Marketing strategy

How to Create Your Unique Business Vision

Last updated August 7, 2018 by Craig McBreen Leave a Comment

How to Create Your Unique Business Vision

If you’re reading this, you might have a startup business or a business you want to grow. You’re motivated, and have the skills, experience, and grit too see it through, but you need some good, old fashioned marketing advice. First I want to let you know that I think you can succeed and make the…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series Tagged With: Small Business Marketing Series

How to Brand Your Business—Step 1

Last updated June 6, 2018 by Craig McBreen Leave a Comment

How to Brand Your Business—Step 1

People often ask me the following: What is branding? Sometimes I meet with a potential client who thinks branding is designing a shiny new logo and changing the fonts and colors on their website. Well, sure, something like logo design is obviously important, but it’s just one element in a bigger picture. And turning this…

Filed Under: Branding, Marketing, Marketing strategy

Want Your Business to Rank on Google Local? (Here’s the Key.)

Last updated June 6, 2018 by Craig McBreen Leave a Comment

Want Your Business to Rank on Google Local? (Here’s the Key.)

What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking…

Filed Under: Google My Business, Local SEO, Marketing, Marketing strategy, SEO

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Our Services

  • Online Presence Audit
  • Brand Development
  • Marketing Strategy
  • Website Development
  • Content Marketing
  • Graphic Design
  • Marketing Coaching
  • Reputation Marketing

Recent Posts

  • How to Create an Ideal Customer Persona (to Help Grow Your Business)
  • Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
  • How to Create Your Visual Branding Elements
  • Why Copy Is More Important Than Design (How to Brand Your Business)
  • How to Write a Positioning Statement and Attract the Right Customers
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