A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
If you’ve followed along with my series detailing the 7 Steps to Small Business Marketing Success you’ve defined your ideal customer, have started on effective strategy, and have a content calendar. If not, read this before you proceed to the next step. Today’s post is about engaging with your ideal customers in such a way that […]
When I first sit down with a client they almost always want to focus on one thing, their website. This makes sense because a business’s website is the most important tool in their marketing system, it’s the foundation really. But a website is just a tool and just one component, a very big component mind […]
In my recent 7 Steps to Small Business Marketing Success post I wrote about the importance of creating a total online presence. Detailing how your website is the most important tool in your marketing arsenal. I also talked about the importance of strategy and how a strategy before tactics approach is the best start to […]
Since 1965, the long-running soap opera “Days of Our Lives” has featured an opening with an hourglass with sand trickling grain by grain to the bottom, while the dulcet voice of Macdonald Carey gives us the voiceover—”Like sands through the hourglass, so are the Days of Our Lives.” I know this because my mother has […]
In my last post, I talked about Step One to Small Business Marketing Success. The post details how important strategic planning is and why some initial branding steps are key to create a marketing system that is built to grow your business. To be clear about your marketing strategy you must start with the following… […]
In a recent post I wrote about the 7 Steps to Small Business Marketing Success. As a Certified Duct Tape Marketing Consultant I’m a firm believer in a strategy before tactics mindset. A good marketing strategy is way more important than any marketing tactic. And if you’re a small business owner, you’ll soon run a rudderless ship […]
I often say branding is your most important asset. But marketing is your most important system. In order for your business to thrive, you need great branding and an effective long-term marketing strategy to make it all work. If you’re a small business owner, you may have tried marketing on your own, hired a consultant, […]
Online reviews can be golden for any small business. From Google My Business to Angie’s List, reviews can help your small business boost SEO, bring more traffic to your site, and help your business stand out. Several great reasons why you should consider reputation marketing as part of your marketing plan. A potential customer looking […]
