A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Would you like to know what I consider the most important step to achieve marketing success? It’s really not a step. It’s a mindset. I firmly believe that in order to reach a certain level of success, consistency—in the form of daily habits—is key. Figure out what marketing-related tasks you need to do every day […]
Do you know the fastest way to dramatically improve your marketing? The quickest route to growing your business? If you guessed having a good sales process you win a gold star. Congrats. So how is your sales system working out? For many small businesses this is weakness because it hasn’t become a system within their marketing […]
If you’ve followed along with my series detailing the 7 Steps to Small Business Marketing Success you’ve defined your ideal customer, have started on effective strategy, and have a content calendar. If not, read this before you proceed to the next step. Today’s post is about engaging with your ideal customers in such a way that […]
When I first sit down with a client they almost always want to focus on one thing, their website. This makes sense because a business’s website is the most important tool in their marketing system, it’s the foundation really. But a website is just a tool and just one component, a very big component mind […]
Do you want to know about a simple practice that can help your small business in many ways? A daily act that can help your small business build authority, increase brand awareness, and accelerate business growth? Of course you do. Well then, read on… Your content is based on what you do best If you […]
Since 1965, the long-running soap opera “Days of Our Lives” has featured an opening with an hourglass with sand trickling grain by grain to the bottom, while the dulcet voice of Macdonald Carey gives us the voiceover—”Like sands through the hourglass, so are the Days of Our Lives.” I know this because my mother has […]
In my last post, I talked about Step One to Small Business Marketing Success. The post details how important strategic planning is and why some initial branding steps are key to create a marketing system that is built to grow your business. To be clear about your marketing strategy you must start with the following… […]
Do you remember “The Joy of Paining” host Bob Ross? Yeah, that guy. He is no longer with us but for many years he captivated his audience with his soothing voice. A voice that could almost hypnotize you or at least put you in a temporary Zen-like state. His calming voice did something else, it created […]
When it comes to marketing your business, there are so many tools and tactics it can be positively overwhelming. And if you’re trying to find the ideal consultant to help you market your business, the process becomes even more daunting. And if you don’t have some kind of framework, even a basic framework to direct […]
