As a small business owner, I imagine you’ve tried a variety of marketing tools and tactics. You may have even hired a consultant for a marketing campaign or two. But if you are reading this, I bet marketing has often led to frustration because you’ve spent precious marketing dollars with little to no return on…
Is Your B2B Website Bringing in Customers? (A Tale of Two Marketing Directors)
As a branding professional, my marketing toolkit has changed dramatically. This is because online lead generation is quickly replacing old media, such as print advertising. But many B2B companies are still in the horse and buggy era. My job is to help companies attract prospects and convert them to paying customers. And frankly, the old…
Want to Turn Your Business into a Marketing Machine? (Use This Magic Mix)
You want to create a marketing machine for your business but you’re not quite sure where to start, are you? Well, the first rule you must learn is this: An effective marketing strategy only comes when you treat marketing as a system. If you’ve started to setup a marketing framework for your business you’re getting…
8 Important Steps Before Running An Ad Campaign
Are you planning on creating an ad campaign for your business? There are now so many ways to advertise your business it can be overwhelming. So before you start you’ll need to take some steps to ensure you’re on the right track. Meaning that your ad is speaking to the right people, you’re in touch…
7 Big Reasons Your Small Business Should Have a System to Get Online Reviews
When it comes to getting exposure for your local business, online reviews are extremely important. They will help your business stand out, get more clicks to your site, and improve your local Search Engine Optimization (SEO). But many small businesses don’t have a system built to win positive reviews. Online reviews are becoming more essential…
Introducing Our New Reputation Marketing Service
Online reviews are incredibly important for a small business. From Yelp to Facebook, reviews will help your business with SEO, bring more traffic to your site, and are another way to help your business stand out in an increasingly competitive marketplace. That is why you should consider a reputation marketing program. Someone surfing online will…
Want to Create a Marketing System for Your Small Company? (Do These 3 Things First)
Are you looking to amp up your marketing? Great. But now what? Where are you going to start? Well, I suggest before you press “go” you do the following three things. This way you’ll be sure to stay on track when you do start your marketing campaign. The following three practices are crucial if you…
The Most Important Place to Start when Branding Your Company
I’m often asked the following … What the heck is branding? Many potential clients are under the impression that it’s having a nice logo slapped on a bright and shiny new website. Or that branding is just about a cool tagline telling the world what you do. Maybe it’s a four-color brochure printed on high-gloss…
How Does Your Business Get Started with Content Marketing?
Have you read about content marketing but have no idea where to begin? Wondering what blogging and social media can do for your business? The businesses I work with often answer yes, but then ask the following: Where do I start? Before we begin, let’s take a quick look at how I approach a new…
3 Things You Must Do Before Starting a Marketing Project
How do you kick-off a campaign for your company? Where do you start digging for those nuggets that might turn out to be pure gold? Well, before we dive in, let me describe three practices that will help any marketing project … 1. Don’t Treat Marketing as a Crisis. At the start of a branding…
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