Would you like to know what I consider the most important step to achieve marketing success? It’s really not a step. It’s a mindset. I firmly believe that in order to reach a certain level of success, consistency—in the form of daily habits—is key. Figure out what marketing-related tasks you need to do every day […]
Step 6 to Small Business Marketing Success–Make Selling a System
Do you know the fastest way to dramatically improve your marketing? The quickest route to growing your business? If you guessed having a good sales process you win a gold star. Congrats. So how is your sales system working out? For many small businesses this is weakness because it hasn’t become a system within their marketing […]
Step 5 to Small Business Marketing Success–The Magic Lead Generation Trio
If you’ve followed along with my series detailing the 7 Steps to Small Business Marketing Success you’ve defined your ideal customer, have started on effective strategy, and have a content calendar. If not, read this before you proceed to the next step. Today’s post is about engaging with your ideal customers in such a way that […]
Step 4 to Small Business Marketing Success–Create a Total Online Presence
When I first sit down with a client they almost always want to focus on one thing, their website. This makes sense because a business’s website is the most important tool in their marketing system, it’s the foundation really. But a website is just a tool and just one component, a very big component mind […]
Step 3 to Small Business Marketing Success–Publish Educational Content
Do you want to know about a simple practice that can help your small business in many ways? A daily act that can help your small business build authority, increase brand awareness, and accelerate business growth? Of course you do. Well then, read on… Your content is based on what you do best If you […]
Step 2 to Small Business Marketing Success–Forget the Funnel
Since 1965, the long-running soap opera “Days of Our Lives” has featured an opening with an hourglass with sand trickling grain by grain to the bottom, while the dulcet voice of Macdonald Carey gives us the voiceover—”Like sands through the hourglass, so are the Days of Our Lives.” I know this because my mother has […]
Why Your Small Business Needs a Brand Audit
In my last post, I talked about Step One to Small Business Marketing Success. The post details how important strategic planning is and why some initial branding steps are key to create a marketing system that is built to grow your business. To be clear about your marketing strategy you must start with the following… […]
Want More Customers? (Then Learn How to Listen)
Do you remember “The Joy of Paining” host Bob Ross? Yeah, that guy. He is no longer with us but for many years he captivated his audience with his soothing voice. A voice that could almost hypnotize you or at least put you in a temporary Zen-like state. His calming voice did something else, it created […]
Want to Create Effective Marketing for Your Small Business? (Take These 3 Steps First)
When it comes to marketing your business, there are so many tools and tactics it can be positively overwhelming. And if you’re trying to find the ideal consultant to help you market your business, the process becomes even more daunting. And if you don’t have some kind of framework, even a basic framework to direct […]