What are Your Business Aspirations (and How Will You Get There)? Before you answer, know this: A robust brand foundation is needed for marketing to work. Strategically build your unmistakable brand to stand out, attract ideal…
Why Your Brand Strategy Should Power Your Content
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple: […]
How to Build an Effective Marketing System for Your Small Business (In 4 Steps)
Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme […]
A 7-step SEO Strategy to Build the Best Website for Your Business
In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design […]
How to Write a Positioning Statement and Attract the Right Customers
If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you […]
Why Your Business Must Have an Elevator Pitch
If you’re a motivated small business owner who wants to create a bit of marketing momentum, the kind that brings in the right customers and grows your business, you need to do a few basic branding exercises first. And the very first step, a step many motivated small business owners or startups skip, is the […]
4 Important Steps to Magnetize Your Brand
Are you looking to improve your marketing? Attract more potential customers? Grow your business? Of course you are. Now, if there was a potent 1-2-3-4 blend of elements with the power to grow your brand, attract potential customers, and move the needle in your business, I’m assuming you would want to learn the details. Well, […]
How to Give Your Brand Purpose and Attract the Right Customers
What if I told you there was something that could deliver more power to you and more satisfaction to your customers? You’d probably take that advice and run with it, right? Well step back and think about your company’s brand. You might think your brand is the best thing since conveyor belt sushi. But many […]
4 Ways to Fall in Love with Content Marketing (NOW)
It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding solutions to small and medium-sized companies. But my industry is experiencing a cosmic shift that’s altering my world in a most profound way. In fact, the companies and organizations I work with are […]
