The last post in the series described how to develop your core marketing message by… 1. Treating your customer like a hero. 2. Acting as their guide. 3. And rising above the noise through clarity. I also told you to review the landscape and take a close look at your competition. Today’s post is taking…
Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design…
Want Your Business to Rank on Google Local? (Here’s the Key.)
What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking…
Win the Local SEO Game – A Small Business Guide to Local Rankings
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and FREE checklist) will show you how. Do you run a local small business? If so, most or all of your business comes from customers living in your own little hood. And, if your customers come from your community,…
How to Build Your Brand and Improve Your SEO
In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like…
Google Is Your New Business Card (So Control What People Find About Your Business)
If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today. It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you…
What is the Key to Ranking Your Local Business in Google? (Includes FREE Checklist)
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and checklist) will show you how.
Why Online Reviews Are Crucial for Your Small Business
Today, I would like to discuss what I think is one of, if not the most important components for local Search Engine Optimization (Local SEO) at the moment. And here’s the good news: Today’s topic is about online reviews, and if you already have customers this might be way easier than you think. In fact,…
