If you own a small, local business, showing up on page one of Google is critical to your success. This post will highlight why local SEO is so important and the steps you can take to improve your local rankings. Search Engine Optimization (SEO) is a topic many small business owners know about but few…

While there are numerous strategies for improving your local presence, local link building is an affordable option that works well to promote and market your brand. Local links are links to your website from other local sources. For instance, a restaurant in Boulder, Colorado could have various links to their website including links from trip…

When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally.  On-page SEO is basically everything you can optimize on your website…

Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus.  You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.”  Well, that’s simply not true. In fact, there are some simple yet…

Customer reviews speak louder than carefully strategized marketing ads. Just as asking a neighbor or friend for recommendations on their preferred plumber or local handyman, online reviews offer an inside look at customer satisfaction, your business practices, and the quality of your products.  They help develop trust with the potential customer and gives them confidence…