McBreen Marketing

  • Services
    • Services
    • Marketing Strategy
    • Website Design
    • Digital Marketing
    • Marketing Training
    • Local Marketing
    • Website Review
  • Case Studies
  • Guides
    • Local SEO & Marketing Guide
    • Marketing Strategy Guide
    • Website Design Guide
  • About
    • About
    • Testimonials
  • Resources
    • Blog
    • Marketing Training
    • Free Local SEO Report Card
    • Free Marketing Check-Up
    • Online Presence Audit
    • Join Our Free Training
  • BOOK MY FREE CALL

Your Guide to Marketing Strategy

Welcome to a Marketing Strategy Guide for Small Business

Let’s talk today

Step one to make sure your marketing works is developing a strategy before you think about tactics. Focusing on just a few marketing tools and tactics like SEO and social media marketing without a clear strategy will get you nowhere fast. You need a complete marketing plan to ensure marketing success. Our Marketing Strategy Guide will help you get started.

Marketing Strategy and Planning McBreen Marketing

Marketing Strategy and Planning

The best way to make sure your marketing strategy is effective is to think of marketing as a complete system for your business. Elements like social media, SEO, and PPC should be components of something bigger, better, and more powerful – a complete marketing system built with a strategy-first approach.

  • How to Create Your Unique Business Vision
  • Read This Before You Hire a Marketing Expert
  • How to Develop Your Core Marketing Message
  • How to Write a Positioning Statement and Attract the Right Customers
  • The Best Way to Research Your Competitors
  • How to Build an Effective Marketing System for Your Small Business (In 4 Steps)
  • Want Your Marketing to Work? Live By the Calendar
  • Small Business Marketing Success – Make Selling a System
  • Small Business Marketing Success–Create a Total Online Presence

Ideal Customer – Knowing and Understanding Your Ideal Buyer

If you try to be all things to all people, your marketing will fall flat, which is why you need to narrow your target focus. Who is your ideal customer, and what are their preferences, wants, and needs? Simply taking the time to define your ideal buyer and building your marketing around their needs has the power to change everything.

  • Want to Get Better at Defining Your Target Market? Interview Your Customers.
  • How to Create an Ideal Buyer Persona
  • How to Find Your Perfect Customer (and Grow Your Business)
  • How to Brand Your Business—Step 1
Ideal Customer Knowing and Understanding Your Ideal Buyer McBreen Marketing
Storytelling for Business How to Use Story in Marketing McBreen Marketing

Storytelling for Business – How to Use Story in Marketing

When it comes to marketing your business with content, there’s simply no substitute for storytelling. Why? Well, people are hardwired to listen to and love stories. And story done right appeals to prospects like nothing else. Our guide will help you effectively use the elements of story in your marketing.

  • A 5-Step B2B Storytelling Strategy That Works
  • How to Hook Customers With Story
  • How to Use Storytelling in Your Small Business Marketing
  • 4 Ways to Use Story in Your Marketing
  • What a Plumber Can Teach you About Story
  • The 3 Rules of Small Business Storytelling

SEO – The Basics of Small Business Search Engine Optimization

Search Engine Optimization (SEO) is a powerful and cost-effective strategy to reach the customers you want to work with. Even so, few business owners incorporate SEO into marketing and commit to it for the long haul. It can seem mysterious and intimidating, but the basics of SEO are not that complicated.

  • Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
  • How to Write Meta Descriptions to Increase Clicks and Improve Your SEO
  • How to Write Title Tags for Your Local Business
  • HOW TO build a better website with Branding and SEO
  • 6 Key Steps To Improve Your Local SEO (A Small Business Guide)
  • Business SEO: Improve Your Local Presence by Writing Local Content
SEO The Basics of Small Business Search Engine Optimization McBreen Marketing
Copywriting and Content Marketing for Small Business McBreen Marketing

Copywriting and Content Marketing for Small Business

Think about your primary marketing elements – your website, email marketing, blog posts, video, and social media marketing. Copy drives all of the above and helps prospects find you, get to know you, like you, and buy from you. Copy is your foundation, and incorporating it into your marketing should be a priority. Learn how.

  • How to Write a Blog Post That Will Drive Traffic
  • Why Copy Is Critical for Successful Marketing (And How to Get Started)
  • Why Copy Is More Important Than Design (How to Brand Your Business)
  • Small Business Marketing Success–You Must Live By the Calendar

Let’s build the perfect marketing strategy
for your business

Marketing is knowing your company, knowing your services, and knowing your client. Until these are clear, the marketing strategies you try will be a frustrating waste of time and money. Stop struggling with marketing the wrong way to the wrong people, and let us help you clarify who you are and who you want to attract. Our quick and easy project assessment can help you create a personalized marketing strategy that will take you from frustration to elation. Let’s improve your marketing together. Contact us today for an assessment and a free quote.

Start your free strategy session

What should I read next?

SEO Guide for Local Accounting Firms McBreen Marketing

6 Step SEO Guide for Local Accounting Firms

How to Write Meta Descriptions to Increase Clicks and Improve Your SEO – McBreen Marketing

How to Write Meta Descriptions to Increase Clicks and Improve Your SEO

How to Write Title Tags for Your Local Business (2020)

How to Write Title Tags for Your Local Business

Tweet
Share
Share
  • Services
  • Online Audit
  • Website Review
  • Case Studies
  • About
  • Resources
  • Get in touch with us!
https://mcbreenmarketing.com/wp-content/uploads/2021/06/McBreen-Marketing-UpCity-Partner.png

McBreen Marketing
Fort Collins, CO
(970) 698-6998

Contact us today for your FREE 30-minute consultation.

I want to... Grow my business

Connect With Us

           

We Local Business

© 2023 McBreen Marketing     |    Privacy Policy    |    Terms of Service    |    Sitemap

Enter your email address and we'll send you all the details