Cracking the genetic code of your business is our idea of a good time. Working together, we uncover your brand DNA, leaving no question in anyone’s mind about who you are and what you do.
Clarity is key. So we take a first-things-first approach. It’s not about a new website, brochure, or blog. Not yet. It’s about building a rock-solid foundation that truly defines your business. We focus on discovering the essence of your brand and building it into everything you put out there.
We don’t shortchange this process. And we spend more time listening to what you know your brand is and less time talking about what we think your brand should be. Here’s how it typically works.
Before we do anything, we study your current branding and marketing—how it’s working, what we might keep and what needs to change to help you stand out from the noise. Developing a crystal clear vision of your company includes zeroing in on your uniqueness, target audience, market position and competition. We also like to talk to your clients to find out why they work with you, what they love, what might be improved, what else they wish you would offer, and more. It’s amazing what can be unearthed during this process, which can be done by phone, email, or surveys.
You’re the expert in your field. We not only value your expertise, we depend on it to understand the core of your brand and craft the right strategy. But it’s not just a data dump. It’s a lively conversation that often brings to light fresh insights and new ideas. Who are your ideal customers? What’s the best way to reach them? What kinds of messages resonate? What do you offer that makes your business special? Sometimes asking the most obvious questions—in the spirit of learning and maybe a touch of devil’s advocacy—elicits the most surprising answers.
All this discovery and collaboration helps us assemble your brand’s “genetic map,” the foundation to develop and tell the story that best represents your business. We work together on the unique identity that will become a living, breathing part of your organization. We create a laser-focused strategy for developing your brand—a plan that will lead the right customers to you and inspire them to action when they get there.