Online customer reviews are extremely influential, regardless of where you’re doing business.
Humans trust reviews from other humans, and these reviews can determine a number of things; the perception of your business, whether or not a person would buy from your business, or even your business’s search engine visibility, which is vital in the age of Google.
Sure, you’re confident that you’ve got a great company. Your products and services are top notch, and your customers love your business. But what can you do to encourage your happy clients to share the love through glowing reviews? Do you have any control over this very important aspect of your business?
Actually, you do. A simple review management platform can provide you with an easy, effective review funnel process.
But how does it work? Unfortunately, a happy customer isn’t usually the one who writes a review. They say things like, “Writing a review is too tedious” or “I just forgot to write a review—I don’t have the time!” or even “It’s too difficult to write a review”. Good news—these are easily solvable problems!
Simply automating the process of asking, gently reminding, and leading customers through completing reviews on the review sites that are pertinent to your business can easily increase your positive reviews.
How to Convert More Happy Customers into Reviewers with Reputation Marketing
- Remind them to write a review
- Simplify the review process
- Allow them to avail themselves of it during their downtime
But what about the not-so-happy customers? (Of course, you don’t have any of THOSE, do you?) However, sometimes things don’t go according to plan, and occasionally there are customers that will be impossible to please. The review funnel can provide your business with a second chance to make amends with unhappy customers, hopefully heading them off before they vent their dissatisfaction online.
What’s the result? Ideally, an increase in the quality and quantity of good reviews for your company, from the actual satisfied customers.
Does this sound too easy? It doesn’t resemble the world of reputation management that you know about, where unsavory characters charge exorbitant fees to change your reputation in a less-than-ethical manner.
That’s not our way. The system we have in place will just monitor the reviews that pertain to you on a number of review sites, alerting you when a review of your business is posted. We leave no site unseen, even the small sites that are specific to your particular industry. All the data is captured so you are aware of your business’s reputation at any given moment.
We work with any business, no matter the size, and our system will even automatically stream the reviews from happy customers directly to your social media sites as well as your website. Gone are the days of trolling all the review sites yourself—we get the reviews to you.
Sure, you can’t control the content of your customers’ reviews, but you can definitely lead them in the right direction.