Your Guide to Website Design
Welcome to a Website Design Guide for Small Business
Your website is your most important marketing asset and the heart of your online marketing. But creating the best website for your business is much bigger than building a nice-looking site. Your website must stand out in a sea of noise, show up in searches, and deliver a top-notch user experience. There’s plenty that goes into building an effective website, and this guide will show you the way.
Website Copy and Brand Messaging
People who land on your website are looking for proof of your expertise, content that guides them, elements of trust, and a convincing reason to buy from you. You engage and reassure them with copy, and designing a website without persuasive, helpful, and trustworthy brand copy will cost you business.
Building Your Website with SEO in Mind
On-page SEO is about optimizing the combination of code, copy, and site structure on your website for search. And to rank better for a local, national, or global audience, building an SEO-optimized website is a must. You are competing with other businesses all after the same thing – attracting the eyeballs of ideal prospects. SEO is now a must-have component for anyone trying to attract business online.
Website Design and Structure
According to some studies, site visitors need roughly half a second to form an opinion about the website they are visiting and if they’ll stick around or leave and go to your competitors. If a prospect lands on your website but can’t find what they need quickly, they will move on and spend their money elsewhere. Creating a good user experience is how you keep them around.
Improve your marketing, bring in more leads, and grow your business!
We’ll solve your marketing problem with systematized marketing that gets results. Many small businesses struggle with marketing or waste money on a plan that doesn’t work. At McBreen Marketing, we demystify the process and create a system that delivers results without frustration.
When we partner with you, you’ll understand marketing, stop wasting time and money, and have a system built to grow your business. Let’s grow your business with a proven marketing system!