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Your Guide to Website Design

Welcome to a Website Design Guide for Small Business

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Your website is your most important marketing asset and the heart of your online marketing. But creating the best website for your business is much bigger than building a nice-looking site. Your website must stand out in a sea of noise, show up in searches, and deliver a top-notch user experience. There’s plenty that goes into building an effective website, and this guide will show you the way.

Website Copy and Brand Messaging McBreen Marketing

Website Copy and Brand Messaging

People who land on your website are looking for proof of your expertise, content that guides them, elements of trust, and a convincing reason to buy from you. You engage and reassure them with copy, and designing a website without persuasive, helpful, and trustworthy brand copy will cost you business.

  • How to Develop Your Core Marketing Message
  • Why Copy Is a Crucial Part of Successful Marketing (And How to Get Started)
  • How To Make Your Website a Magnetic Sales Tool

Building Your Website with SEO in Mind

On-page SEO is about optimizing the combination of code, copy, and site structure on your website for search. And to rank better for a local, national, or global audience, building an SEO-optimized website is a must. You are competing with other businesses all after the same thing – attracting the eyeballs of ideal prospects. SEO is now a must-have component for anyone trying to attract business online.

  • A 7-step SEO Strategy to Build the Best Website for Your Business
  • How to Write Meta Descriptions to Boost Your Rankings
  • How to Write Title Tags to Improve Your SEO
  • Improve Your Website’s Local SEO Using These Seven Tips
Building Your Website with SEO in Mind McBreen Marketing
Website Design and Structure McBreen Marketing

Website Design and Structure

According to some studies, site visitors need roughly half a second to form an opinion about the website they are visiting and if they’ll stick around or leave and go to your competitors. If a prospect lands on your website but can’t find what they need quickly, they will move on and spend their money elsewhere. Creating a good user experience is how you keep them around.

  • How Much Should Website Design Cost? (10 Factors you Must Consider First)
  • Is Your B2B Website Bringing in Customers? (A Tale of Two Marketing Directors)
  • 4 Important Steps to Take Before Redesigning Your Website

Improve your marketing, bring in more leads, and grow your business!

We’ll solve your marketing problem with systematized marketing that gets results. Many small businesses struggle with marketing or waste money on a plan that doesn’t work. At McBreen Marketing, we demystify the process and create a system that delivers results without frustration.

When we partner with you, you’ll understand marketing, stop wasting time and money, and have a system built to grow your business. Let’s grow your business with a proven marketing system!

Start my local marketing plan!

What should I read next?

SEO Guide for Local Accounting Firms McBreen Marketing

6 Step SEO Guide for Local Accounting Firms

How to Write Meta Descriptions to Increase Clicks and Improve Your SEO – McBreen Marketing

How to Write Meta Descriptions to Increase Clicks and Improve Your SEO

How to Write Title Tags for Your Local Business (2020)

How to Write Title Tags for Your Local Business

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