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The 55+ Powerhouse: Engaging the Wealthiest Wellness Audience
Over 55 and Thriving: America’s Richest Demographic Expands The 55+ demographic is the wealthiest consumer class, holding approximately 73% of U.S. household wealth, roughly $97.3–108 trillion, as of 2023. This group prioritizes quality of life, seeking wellness products like health supplements, fitness programs, and nutrition-focused solutions. And they have significant spending power! According to Martech, “60+…
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How to Build a Top Wellness Brand for Clients Over 50
As a personal trainer, nutritionist, health coach, yoga instructor, or wellness business owner, you probably know that the demographic of people over 50 years old is a thriving market. Here are some facts from Jeff Weiss, President and CEO of Age of Majority: “The world is getting older and there is no stopping it. There are…
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The Overlooked Opportunity: Engaging the 50+ Fitness Market
There is a New Fitness Revolution (and it is Powered by the 50+ Demographic) We are at the cusp of a fitness revolution and the force moving it is the group of people aged 50 and above – the largest and fastest-growing market globally. Their unparalleled spending power will reshape the fitness sector, presenting untapped…
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Why Should I Hire a Marketing Manager for My Small Business?
“Should I hire someone in-house for marketing or continue to seek outside help through contract work?” Chances are, if you are a small business owner, this question is coming up more often as you continue to seek and experience new growth. Unfortunately, so many small business owners don’t know when to hire an internal marketing…
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Increase Your Gym’s Profit: Market to the Booming Cohort of People Over 50 Years Old
Do you want to grow your fitness business? If so, consider the following data and think hard about creating fitness programs that cater to people of a certain age. People over 50 years old control more than 50% of all the wealth in the United States, with a total net worth near $70 trillion. They are…
Want to Tell Your Story and Bring in Customers? (Follow These 3 Rules)
Do you want to find ideal customers who will buy from you? You must first earn their trust. And before they can truly trust you, they must first know and like you. You’ve heard this before, but are you doing it? If not, here’s how to get started… Start with story. This is how you…
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