43fitness
43fitness is a personal training business located in Fort Collins, Colorado. The owner, Cassye Delphy, had a great business and a long list of satisfied clients but needed to grow her SEO presence in Northern Colorado. Having always relied on word of mouth to attract clients, she needed a better plan. Cassye originally approached McBreen Marketing to generate more leads with a robust local SEO program.
The Problem
Her primary focus was the need to increase her search engine rankings for the city of Fort Collins and beyond. She wasn’t ranking as well as she needed to grow her business. She had been searching for many months to find the right marketing company to refresh her existing website, gain some insight into marketing and improve her SEO.
The Solution
We redesigned the existing website with a focus on strong on-site SEO. The existing site looked good but was not built from the ground up for SEO. We created a Local Marketing System including optimizing her Google My Business profile, local directory listings, and a review funnel to bring in a steady stream of customer reviews. Our team delivered some much-needed performance upgrades to her website for a faster, more streamlined site optimized for Local SEO. Additionally, we created a company video and a testimonial video to further clarify the company’s messaging.
The Results
The on-site and off-site SEO changes we made helped drive significant new business to 43fitness. Even with the massive impact of COVID-19 on the fitness industry, we were still able to bring more customers in. 43fitness now has a steady stream of prospects and new clients coming through the door. Cassye is now way more visible to the Fort Collins community she serves and new clients keep finding 43fitness to fulfill their personal training needs.
As a result of our work together, 43fitness saw:
- Dramatically improved local rankings
- A growing number of online reviews
- A steady stream of new leads
- An improved, SEO-optimized 43fitness.com
Services used:
- Online Marketing Strategy
- WordPress Web Design and Development
- Local Marketing
- Video Production
- Local SEO
- Content Marketing
- Reputation Management
- Video Marketing
Before I found McBreen Marketing, I had searched for many months to find a good fit for my small personal training business. I was looking to refresh my existing website and gain some insight around marketing strategy and implementation. Craig’s expertise around SEO helped drive new business significantly over this past year, even with COVID’s massive impact on my industry. I have always relied on word of mouth for referrals. Now I can supplement that with a reliable influx of new prospects on a regular basis, and that helps me sleep at night.
But just as important as Craig’s business acumen is his performance around customer service and integrity. This guy picks up the phone and gets things done. He’s an incredibly proactive idea guy, eager to try new projects designed to drive even more business in an affordable, efficient way.
By the way, my new website was completed on time, along with some much-needed performance improvements and SEO juice. After 8 years, I finally feel visible to my local community, and couldn’t be happier with my experience. He delivered on elements I didn’t even know my business needed on a scale that I could handle. I highly recommend Craig and his team!
Cassye Delphy, Owner, 43fitness
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