Cairncross & Hempelmann
Seattle-based Law Firm Cairncross & Hempelmann (CH&) advises clients in real estate development, land use and zoning, business transactions, litigation, and bankruptcy. They approached us to help them with brand positioning and brand strategy to help attract new clients.
CH& needed clear and consistent branding when it came to attracting their ideal audience. They knew that telling their story and the stories of their clients was an important part of reaching out to potential clients. However, they were stuck when it came to creating a strong brand identity where their messaging would come from.
We worked closely with CH& on a new brand story, focused on the power of “& thinking.” This overhaul of their brand strategy included work on brand positioning, detailed bio copy, and a clear and engaging tone.
From our work together, CH& now benefits from clear power of “& thinking” brand positioning crafted to help attract the attention of their ideal clients.
- Brand positioning
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Marketing is knowing your company, knowing your services, and knowing your client. Until these are clear, the marketing strategies you try will be a frustrating waste of time and money. Stop struggling with marketing the wrong way to the wrong people, and let us help you clarify who you are and who you want to attract. Our quick and easy project assessment can help you create a personalized marketing strategy that will take you from frustration to elation. Let’s improve your marketing together. Contact us today for an assessment and a free quote.