Ripley Design, Inc.
Ripley Design, Inc. is a landscape architecture and land planning firm in Fort Collins, Colorado. The leadership team at Ripley was focused on improving their local online presence and expanding their reach in the state of Colorado. McBreen Marketing partnered with Ripley Design to build a robust new website that was optimized to improve their local presence.
The Problem
Ripley Design had a dated website that was not created to appeal to their ideal customer and was not optimized for local search. They needed a new website with clear, concise copy and branding to cut through the noise and attract more of the ideal customers they were looking for. They also needed an SEO-friendly website to increase traffic from customers in Northern Colorado and beyond.
The Solution
We partnered with the leaders at Ripley to create a website that not only had the look and feel they wanted but also delivered the content experience potential customers were looking for.
We interviewed several of their clients to get detailed information on their customer journey. This helped us develop a more engaging Ripley story including a dramatically improved homepage, on-point messaging, and optimized copy throughout the site, including detailed and localized case studies.
We also delivered a comprehensive Strategy First marketing plan to their team.
The Results
From our work together, Ripley Design Co. benefits from improved online visibility and a more engaging website. They now have a detailed marketing plan and an easy-to-maintain website that allows them to quickly make updates to their case studies and ongoing content.
We helped Ripley Design, Inc. improve its brand, online presence, and Colorado footprint by giving them:
- Higher visibility due to local SEO content and ongoing optimization
- A new easy to update website
- Improved local rankings
- An engaging and optimized ripleydesigninc.com
Services used:
- Online Marketing Strategy
- WordPress Web Design and Development
- Content Marketing
- Local SEO
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