Shannon & Associates
Shannon & Associates LLP is a Seattle-area CPA firm. While the firm has a long history of satisfied clients, the partners were looking to grow their regional footprint and expand their reach to attract new clients.
They partnered with McBreen Marketing to create a comprehensive marketing strategy including a website revamp, content marketing plan, local SEO, and more.
The goal was to help grow their brand in the Puget Sound region and deliver maximum ROI in the process.
The Problem
Shannon & Associates primarily marketed their business through local advertising channels, reputation, and networking. They also relied heavily on word of mouth and partnerships. The firm has always had a stellar reputation, but they needed a robust local marketing system to deliver results. They needed help creating messaging and a marketing strategy built to appeal to their ideal customer through a mix of website design and copy, SEO, and ongoing marketing.
The Solution
We worked closely with the partners at Shannon & Associates to create a strong local brand that would redefine their presence and better position the company for growth. We also interviewed several of their clients to develop the kind of copy that would appeal to their ideal customer. The result of these consultations was a new website and branding. We built their new website to be search engine friendly and appeal to potential customers with engaging, highly optimized content.
Our Local Marketing System included Google My Business optimization, on-site and off-site SEO, and localized content. A more robust website was also needed. We created a new website with a mix of performance improvements, SEO upgrades, and ongoing content for consistent marketing. We also created a new company video to tell the Shannon & Associates story. We currently work with Shannon on everything from printed collateral to email marketing.
The Results
Shannon saw a marked improvement in online visibility and a wider reach due to SEO improvements and an ongoing content marketing plan. They now have a continual stream of content that is built to be localized and also drives business.
Shannon has improved their brand, overall online presence, and regional footprint with:
- Higher visibility due to local SEO content and ongoing optimization
- A more consistent stream of online visitors
- Improved local rankings
- A robust and optimized shannon-cpas.com
Services used:
- Online Marketing Strategy
- Branding
- WordPress Web Design and Development
- Digital Marketing
- Local Marketing
- Content Marketing
- Local SEO
- Social Media Marketing
- Video Marketing
We have worked with Craig for a number of years and couldn’t be happier with his products and services. We initially engaged him to help us develop new branding. We were so pleased with this process we engaged him to develop a new website, brochures, newsletter, and alert templates. Craig is incredibly creative and knowledgeable. He spent time getting to know our company and brought many great ideas about design and messaging that we continue to use today in our marketing material.
Julia M. Atwood, Partner/COO, Shannon & Associates LLP
Let us craft the perfect marketing strategy
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Marketing is knowing your company, knowing your services, and knowing your client. Until these are clear, the marketing strategies you try will be a frustrating waste of time and money. Stop struggling with marketing the wrong way to the wrong people, and let us help you clarify who you are and who you want to attract. Our quick and easy project assessment can help you create a personalized marketing strategy that will take you from frustration to elation. Let’s improve your marketing together. Contact us today for an assessment and a free quote.
