Vuetura
Redmond, Washington-based Vuetura is a leading provider of advanced tracking solutions for the healthcare supply chain, package and mail receiving systems, and visitor and lobby management software. They approached McBreen Marketing to improve their brand, create a new website, improve their SEO, and create a long-term marketing strategy.
The Problem
Before working with us, Vuetura relied on a variety of old-school, offline marketing strategies to bring in business. Their company website was dated, not geared towards their ideal audience, and did not have an integrated content marketing strategy needed in this industry. Vuetura needed a robust website and marketing strategy with a focus on content marketing and Pay Per Click (PPC) advertising.
The Solution
After meeting with company leaders and in-depth interviews, we took a deeper dive to learn all the details about their business, products, and services. We created new visual branding and brand copy, a new website, product collateral, detailed case studies, optimized industry blog posts, and more to create a comprehensive marketing plan geared toward their ideal client.
Our long-term focus was building an information-rich resource center as part of a complete marketing system. This content marketing plan included a mix of customer stories, white papers, company collateral, and more.
The Results
An optimized and easy-to-use WordPress website built around content marketing was the engine that dramatically improved their online presence. Through a combination of ongoing content, optimized SEO, and PPC advertising we were able to give Vuetura the online visibility needed to grow their business.
As a result of our efforts, Vuetura benefited from:
- Dramatically improved SEO presence
- A content/PPC strategy that continues to bring in customers
- Higher conversions
- A fully updated and modern vuetura.com
Services used:
- Online Marketing Strategy
- Branding
- WordPress Website Design and Development
- Digital Marketing
- Content Marketing
- Local Search Engine Optimization
- Social Media Marketing
- PPC Advertising
Craig McBreen and his team of pros at McBreen Marketing continue to do an amazing job for us. It started over five years ago… after interviewing several other marketing agencies without success, an associate recommended I call Craig McBreen, and the rest is history. McBreen got the task of creating an all-new website, generating fresh new product collateral resources, online content, blogs, and more.
They listened and dug deep to learn everything about our business model, products, and services. And, with our limited resources, it wasn’t an easy task. We loved the results. If you’re looking for a full-service marketing company with professional personalized service, I highly recommend Craig and team McBreen.
Steve Younger, Owner, Vuetura
Let us craft the perfect marketing strategy
for your business.
Marketing is knowing your company, knowing your services, and knowing your client. Until these are clear, the marketing strategies you try will be a frustrating waste of time and money. Stop struggling with marketing the wrong way to the wrong people, and let us help you clarify who you are and who you want to attract. Our quick and easy project assessment can help you create a personalized marketing strategy that will take you from frustration to elation. Let’s improve your marketing together. Contact us today for an assessment and a free quote.
