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How to Create and Implement an Actionable Marketing Strategy
In order to create anything meaningful, you have to target where you’re going. But perhaps more importantly, you need to know how you’re going to get there. You need a strategy — a plan of action. Having a marketing strategy is vital for the growth and ultimate success of your business. Here’s how we develop…
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Why Your Brand Strategy Should Power Your Content
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to power your brand and position your business as THE CHOICE for your ideal customers. The framework is simple:…
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6 Step SEO Guide for Local Personal Trainers
The personal training industry is growing. And FAST. The Bureau of Labor Statistics estimates that the industry is on track to grow 39% from 2020 to 2030, much faster than the average occupation. What does that mean for you and your personal training business? Well, first of all, it means that you need to harness…
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6 Step SEO Guide for Local Accounting Firms
For your accounting firm to go from surviving to thriving, there is one marketing tool that will help you every time: Local SEO. However, SEO for local accounting affirms is underutilized when it comes to getting attention and drawing in business. SEO (search engine optimization) can be classified as either “Local” or “Traditional.” They differ…
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How Tactics Kill Your Marketing (And What to Do Instead)
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email campaigns • And more Tactics are elements you use as part of your overall marketing strategy. Without a clear, focused marketing strategy to guide…
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How to Review Your Small Business Website (7 Critical Elements You Need)
Envision a potential customer landing on your website for the very first time. Your site has a few valuable seconds to capture their attention, and in that flash, your site is subject to several spur-of-the-moment choices that affect how they view your website. According to some studies it takes about 0.05 seconds for visitors to…
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