Workshop Resources
Marketing and SEO resources:
Marketing:
How to Build an Effective Marketing Strategy (In 4 Steps) | PDF
How to Build an Effective Marketing System for Your Small Business (In 4 Steps)
Why Copy Is Critical for Successful Marketing (And How to Get Started)
How to Write a Blog Post That Will Drive Traffic
Read This Before You Hire a Marketing Expert
Local SEO:
Local SEO Workbook | PDF
A Local SEO Guide for Small Business
Let’s Set Up Google My Business (A Guide for Small Business)
How to Optimize Google My Business
How to Get Your Business Listed on Local Directories
6 Ways to Get Reviews for Your Business
Business SEO: Improve Your Local Presence by Writing Local Content
Master On-Page Local SEO Basics with These 7 Tips
10 Tips to Build Your Business with Authentic Local Link Building
On-site SEO/Keyword research:
How to Write Title Tags for Your Local Business
How to Write Meta Descriptions to Increase Clicks and Improve Your SEO
Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
How to Build Your Brand and Improve Your SEO
The Key to the Future of SEO / AEO
Answer the Public (SEO tool)
Keyword Planner (SEO tool)
Google My Business:
Google My Business – Get Your Business Online
Let’s Set Up Google My Business (A Guide for Small Business)
How to Optimize Google My Business
Publishing to local directories:
Local Citation Services Compared
Bright Local
Whitespark
Yext
Online Reviews:
Reputation Marketing
GradeUs
GatherUp
BrightLocal Reputation Management
Your Website, Branding, and Ideal Customer:
How To Make Your Website a Magnetic Sales Tool
How to Create an Ideal Customer Persona (to Help Grow Your Business)
How Much Should Website Design Cost? (10 Factors you Must Consider First)
StoryBrand (Donald Miller)
Buyer Persona Institute (Adele Revella)
Content/Customer Journey:
A 5-Step B2B Storytelling Strategy That Works
Why Copy Is More Important Than Design (How to Brand Your Business)
We Don’t Sell Saddles Here (Stewart Butterfield)
They Ask You Answer (Marcus Sheridan)
Other great blogs for SEO and Local SEO:
The BrightLocal Blog
MOZ Local SEO
Search Engine Journal
Search Engine Land
Search Engine Watch
