The Most Crucial Step in Marketing Your Business

Back in August Seth Godin wrote about “Marketing in four steps.”

Like a typical Seth Godin post, it was concise but weighty for such a short post. And it was about marketing in four easy steps.

For today, I would like to focus on Seth’s final step because I’m in agreement with Seth on this most important step—showing up.

The simple act of showing up is so often overlooked. And when it comes to marketing your business, showing up is extremely important.

Effective marketing is a marathon, never a sprint.

Marketing can be fun and exciting. It can also be a long, arduous grind, and just about everything in-between.

Here is the thing though…

The prescription that will help you pinpoint the right strategy to reach your best customers AND create the marketing momentum to help your business thrive is simply showing up.

You must have a plan, but to execute that plan and help your business grow, you have to work the plan, not once every few weeks, but daily.

Marketing is a system and should be treated as such, with daily attention.

As John Jantsch wrote, here, “Once you build the various elements of your marketing system you must map it out on a calendar, test, analyze, tweak and improve it continuously. For some, simply carving out the time to create new processes and putting in the effort to develop new marketing behaviors must become a habit before any progress can be made. It’s a long-term game, you’re never done, just deal with it every day.”

As Dori said in that famous fish movie, just keep swimming.

Do you want to bring your brand to life? Taking a few minutes to complete our brand audit will help you think about your current marketing efforts and what might need to change. It will also help me suggest several ways to improve your branding and marketing now: Brand audit. 

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