Do you feel like your marketing needs to be revitalized?
If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below.
These words of wisdom frame three big fat facts that will open your eyes by highlighting why marketing matters now more than ever…
“It’s important to remember your competitor is only one mouse click away.”
—Douglas Warner III, Former CEO, J.P. Morgan Chase & Co
True that! (It’s sometimes sooo easy to forget this.)
“Everybody wants to be taken somewhere. If we don’t tell people where we’re taking them, they’ll engage another brand.”
― Donald Miller, Building a StoryBrand
I concur. (You need to have a strong, engaging message that grabs your ideal customer and tells them you’re the one they need.)
“The only way you can ever begin to give marketing the time priority it deserves is to make it a daily habit. You can’t afford to do marketing when you get free time.”
—John Jantsch, Duct Tape Marketing
Yup! (John is constantly preaching this and so am I.)
So, now that these three important items have been brought to light, how do you do the following?
1. Stay ahead of the competition
2. Create an engaging brand
3. And make marketing a habit
Let’s find out.
How do you stay ahead of the competition?
For your marketing to work, you need to be as good as the competition but you really want to surpass them.
To better your competitors you need to get laser-focused on them and make ongoing research part of your marketing plan.
Competitive research is your key to getting ahead and winning.
So, tell me this Grand Wizard… why, exactly is competitive research so important for my success?
I’m glad you asked. Competitive research will help you learn the following (things that’ll help you stay ahead):
You will start to see the strengths and weaknesses of the competition.
It will be obvious how much (or how little) they are doing to grow their marketing.
You will begin to identify the reasons why someone’s website is ranking higher than yours.
In a nutshell, research is a necessary practice to do the following:
- Find new opportunities for your business.
- Better understand what your competitors are doing.
- And to grow your business by implementing marketing strategies to outshine them.
So, what are the core areas you should focus on when researching the opposition?
This blog and video will show you the way.
How do you turn your website into a client magnet?
Do you want your website to be a customer magnet or a billboard in the digital desert?
To quickly grab the attention of the type of customer you want? To enthrall them just enough to stick around and learn more about your business?
To bring in a steady stream of prospective customers? People that will get to trust you and buy your product or service?
Well, the answer is blindingly clear.
But how do you do this? Build a website that attracts the right people, gets them to stick around, and ultimately buy from you?
Make this your number one priority, Repeat after me…
“I’m going to put in the work to create magnetic copy that will cut through the clutter and attract the right people.”
“I’ll do this by creating quality copy that clearly and concisely does the following:
- Shows exactly what we do using as few words as possible.
- Conveys we are uniquely suited to fix our ideal customer’s problem.
- And shows them what they need to do next.”
This is the not-so-complex, not-so-secret secret to making your website WAAAAAY more attractive to the people you want to do business with.
What is the bottom line, dude?
You MUST invest the time (or hire someone) to create clear, engaging, and convincing copy.
Copy that will get you out of the trap of trying to be all things to all people. And instead, laser in on those people you are built to serve.
You CAN’T skip this step.
This post and video will show you the way.
Make Marketing a Habit – Live by the Calendar
People often say that marketing is a marathon, not a sprint.
But I like to compare marketing to the habit of physical training each and every day to prepare for the big marathon, Ironman, or whatever.
Marketing is more like ongoing endurance training.
To learn the ropes, to get better, to actually turn your marketing into something that works you need to put in the steps each and every day. No ifs, ands, or buts.
Just do it! (I think I’ve heard that before 😜)
That is why your prescription for marketing success is to show up daily.
To make sure that your marketing process is part of your daily routine. A habit.
So, how dear lord of marketing wizardry, do I turn marketing into a habit?
Think of marketing as a series of daily activities that are needed to move the needle in your business. And this applies if you’re marketing yourself or are managing someone else.
It’s really a simple case for sticktoitiveness. That’s it.
Go here to learn more.