A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
If you own a small business you may have tried a variety of marketing tools and tactics but found little result in your efforts. So, why do you think your marketing has failed to bring in more sales? It could be as simple as how you’re positioning (or not positioning) your business. Positioning your business […]
If you are reading this post I suspect you want clear, distinctive messaging on your website. Content that positions your company as the go-to experts in your field, details your firm’s story, and brings in customers. Well, when it comes to website design for B2B companies, the very first step in this process is often […]
I know. You’ve read 989 articles all about why you need to start blogging today. But you still have no idea where to start. You are also trying to figure out how blogging can actually help your business. But most of all you need to answer the following: Where do I start? To start, let […]
You have a small company. You’re thinking of blogging. But you think it might be too expensive. Maybe you’ve hired a web developer, graphic designer, branding consultant, or someone to handle your marketing. But blogging—paying someone to build, optimize, and run a content marketing plan? I bet you haven’t made that investment. But I’m here […]
Some consultants contend that brand-building is for consumer products, not CPAs, Engineers, or Lawyers. Do you want to guess what my viewpoint on this is? Well, I disagree, strongly. When you think of branding, large consumer brands often come to mind–Nike, Apple, Coke. Using great branding to build demand for products has been around for […]
Do you want your brand to stand out? Rise above the online noise? That leads to a very important question for your business—how can your company’s brand stand out above the competition? If someone like me is trying to help an organization stand out, should I move outside the limits of traditional design and marketing? […]
Are you looking to improve your marketing? Attract more potential customers? Grow your business? Of course you are. Now, if there was a potent 1-2-3-4 blend of elements with the power to grow your brand, attract potential customers, and move the needle in your business, I’m assuming you would want to learn the details. Well, […]
I live in a drizzly locale some might call a craft beer heaven—The Pacific Northwest. There are probably five to ten craft breweries within eyeshot of my office. But craft brewing mania is no longer confined to beer cities like San Diego, Portland, and Denver. You certainly don’t need me to tell you that craft […]
I often point out the importance of storytelling in business. Find your sweet spot through positioning, let your personality shine through, deliver it with emotion, and your story will sell like nobody’s business. Booyah, shouts and high-fives all around, because many business owners have emotion wrapped in a narrative and they’re amped up and ready […]
