A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking […]
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and FREE checklist) will show you how. Do you run a local small business? If so, most or all of your business comes from customers living in your own little hood. And, if your customers come from your community, […]
If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today. It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you […]
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and checklist) will show you how.
Today, I would like to discuss what I think is one of, if not the most important components for local Search Engine Optimization (Local SEO) at the moment. And here’s the good news: Today’s topic is about online reviews, and if you already have customers this might be way easier than you think. In fact, […]
Creating a complete online presence is one of the 7 Steps to Small Business Marketing Success. And your website is probably your most important marketing tool. It’s your center. And you should work to spread out beyond this center with spokes—to drive traffic, engagement, and ultimately, sales. It’s part of the “strategy before tactics” mindset […]
In my recent 7 Steps to Small Business Marketing Success post I wrote about the importance of creating a total online presence. Detailing how your website is the most important tool in your marketing arsenal. I also talked about the importance of strategy and how a strategy before tactics approach is the best start to […]
