A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small businesses struggle with this and cast too wide a net. In this short, sweet post I’ll outline the steps you […]
You’ve decided to blog but you’re not sure where to start. What topics will you write about? How do you create posts that people want to read? And how do you maintain a consistent posting schedule? That’s why I wrote this post, to give you a clear outline with a few actionable steps. Let’s start […]
Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…
Quality meta descriptions will result in engaging copy that will generate more clicks and improve your SEO. Read this article to discover what is needed to write the best meta descriptions for your business. Take a look…
Want to know how to write effective title tags for your local business to improve SEO? This post details the key steps you need to take. If you want to learn how to write the best title tags for your business read this post to discover the relatively simple steps needed to get started…
How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should […]
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses […]
I’m a marketing consultant who is going to tell you to be on alert when looking to hire a marketing firm or consultant. And the reasons are aplenty. Every week I consult with small business owners, in client meetings, the workshops I run, and as an advisor at the Small Business Development Center here in […]
There is no doubt we are in strange and stressful times. The one-two gut-punch of the global pandemic and recession is hitting businesses hard. But I continue to look at our current situation from a marketing perspective. What’s a marketer to do? I do have details on how I’ll be helping (coming soon!) but for […]
