A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Here’s a simple process that will help you create the content your potential customers are searching for. It will keep ’em coming back for more. Crafting exceptional homepage copy is key but how do you get started? Read this post to get all the details you need…
Quality meta descriptions will result in engaging copy that will generate more clicks and improve your SEO. Read this article to discover what is needed to write the best meta descriptions for your business. Take a look…
Want to know how to write effective title tags for your local business to improve SEO? This post details the key steps you need to take. If you want to learn how to write the best title tags for your business read this post to discover the relatively simple steps needed to get started…
How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should […]
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses […]
I’m a marketing consultant who is going to tell you to be on alert when looking to hire a marketing firm or consultant. And the reasons are aplenty. Every week I consult with small business owners, in client meetings, the workshops I run, and as an advisor at the Small Business Development Center here in […]
There is no doubt we are in strange and stressful times. The one-two gut-punch of the global pandemic and recession is hitting businesses hard. But I continue to look at our current situation from a marketing perspective. What’s a marketer to do? I do have details on how I’ll be helping (coming soon!) but for […]
Do you want to know how much a new website will cost your business? If so, you can get all the details in this post. It not only details how much a website design will cost but it also provides 10 key factors you need to think about before you hire a website designer. The post includes a free checklist. Learn more >
Would you like to know how to identify your key competitors and conduct competitive research? This post details the key marketing areas to focus on when researching your competition. It also provides an outline on research basics so you can get started today. Competitive research should be a part of your marketing plan >
