A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
There’s a tiny Seattle-area hamburger chain that’s survived an unrelenting beatdown. Territorial behemoths known as McDonald’s, Burger King and Wendy’s don’t like small fry horning in on their territory. But a little place called Dick’s Drive-In is surviving and thriving in spite of the fast food corporatocracy. Seattleites have heard all the jokes around the name, […]
What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to […]
A great name can make all the difference in the world. And taking the time to craft one might be your most important first step. But you see naming as a mystical practice. Something you’re not capable of. Well there’s nothing mystical about it, really. In fact, anyone can use the steps below to come […]
