A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Would you like to know how to identify your key competitors and conduct competitive research? This post details the key marketing areas to focus on when researching your competition. It also provides an outline on research basics so you can get started today. Competitive research should be a part of your marketing plan >
Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme […]
Step 7 in this series took a deep dive into crafting an ideal client persona. Equipped with that intel along with everything you’ve learned in steps 1-7, it’s now time to focus on the epicenter of your content – your core marketing message. Continually communicating your core difference is what your ideal customer wants to […]
How do you create an effective marketing plan? By focusing on the buyer’s needs first. Most business marketing is an unending cascade of “we’re so great, you must hire us” content with little focus on a potential customer’s concerns. “This is who we are. This is what we do. And because we do it better […]
In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design […]
I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy. […]
If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the […]
If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you […]
If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal […]
