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How Much Should Website Design Cost? (10 Factors you Must Consider First)

Last updated October 7, 2019 by Craig McBreen Leave a Comment

How Much Should Web Design Cost_ (10 Factors you Must Consider First.)

Do you want to know how much a new website will cost your business? If so, you can get all the details in this post. It not only details how much a website design will cost but it also provides 10 key factors you need to think about before you hire a website designer. The post includes a free checklist. Learn more >

Filed Under: Branding, Content Marketing, Copywriting, Marketing, Marketing strategy, SEO, Website design

The Best Way to Research Your Competitors

Last updated October 7, 2019 by Craig McBreen Leave a Comment

The Best Way to Research Your Competitors – McBreen Marketing | Fort Collins, CO

Would you like to know how to identify your key competitors and conduct competitive research? This post details the key marketing areas to focus on when researching your competition. It also provides an outline on research basics so you can get started today. Competitive research should be a part of your marketing plan >

Filed Under: Marketing, Marketing strategy, SEO, Small Business Marketing Series

How to Build an Effective Marketing System for Your Small Business (In 4 Steps)

Last updated March 7, 2019 by Craig McBreen Leave a Comment

Build an Effective Marketing System for Your Small Business – McBreen Marketing – Fort Collins, CO

Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme…

Filed Under: Branding, Local SEO, Marketing, Marketing strategy, Positioning

How to Develop Your Core Marketing Message

Last updated April 8, 2019 by Craig McBreen Leave a Comment

How to Develop Your Core Marketing Message

Step 7 in this series took a deep dive into crafting an ideal client persona. Equipped with that intel along with everything you’ve learned in steps 1-7, it’s now time to focus on the epicenter of your content – your core marketing message. Continually communicating your core difference is what your ideal customer wants to…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series

How to Create an Ideal Buyer Persona

Last updated January 3, 2021 by Craig McBreen Leave a Comment

How to Create an Ideal Customer Persona

How do you create an effective marketing plan? By focusing on the buyer’s needs first. Most business marketing is an unending cascade of “we’re so great, you must hire us” content with little focus on a potential customer’s concerns. “This is who we are. This is what we do. And because we do it better…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series

Build a Magnetic Business Website (My 7-step Modern SEO Strategy)

Last updated February 16, 2019 by Craig McBreen Leave a Comment

How to Create the Best Website For Your Business (In 7 Steps)

In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design…

Filed Under: Marketing, Marketing strategy, Positioning, SEO, Small Business Marketing Series, Website design

How to Create Your Visual Branding Elements

Last updated February 16, 2019 by Craig McBreen Leave a Comment

How to Create Your Visual Branding Elements McBreen Marketing

I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy.…

Filed Under: Branding, Marketing, Marketing strategy, Small Business Marketing Series

Why Copy Is More Important Than Design (How to Brand Your Business)

Last updated February 16, 2019 by Craig McBreen Leave a Comment

Why Copy Is More Important Than Design–Step 4 to Marketing Your Business

If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the…

Filed Under: Copywriting, Marketing, Marketing strategy, Small Business Marketing Series

How to Write a Positioning Statement and Attract the Right Customers

Last updated February 16, 2019 by Craig McBreen Leave a Comment

How-to-Write-a-Positioning-Statement-and-Attract-the-Right-Customers-1

If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you…

Filed Under: Marketing, Marketing strategy, Positioning, Small Business Marketing Series

How to Find Your Perfect Customer (and Grow Your Business)

Last updated September 11, 2020 by Craig McBreen Leave a Comment

How to Find Your Ideal Customer and Grow Your Business

If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal…

Filed Under: Marketing, Marketing strategy, Small Business Marketing Series

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Recent Posts

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