A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should […]
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses […]
I publish a bi-weekly post featuring my favorite posts of the month and today I’m focusing on three posts that I think you’ll love. Each article below will give you the impetus to bust a move. If you have a bit more time, Tim Soulo takes a deep-dive into fundamental strategies to promote your blog, […]
I’m a marketing consultant who is going to tell you to be on alert when looking to hire a marketing firm or consultant. And the reasons are aplenty. Every week I consult with small business owners, in client meetings, the workshops I run, and as an advisor at the Small Business Development Center here in […]
There is no doubt we are in strange and stressful times. The one-two gut-punch of the global pandemic and recession is hitting businesses hard. But I continue to look at our current situation from a marketing perspective. What’s a marketer to do? I do have details on how I’ll be helping (coming soon!) but for […]
Please note that since writing this post, Google has changed the name of Google My Business to Google Business Profile. If you own a small, local business, showing up on page one of Google is critical to your success. This post will highlight why local SEO is so important and the steps you can take […]
While there are numerous strategies for improving your local presence, local link building is an affordable option that works well to promote and market your brand. Local links are links to your website from other local sources. For instance, a restaurant in Boulder, Colorado could have various links to their website including links from trip […]
When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally. On-page SEO is basically everything you can optimize on your website […]
Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus. You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.” Well, that’s simply not true. In fact, there are some simple yet […]
