If you’re a business owner trying to improve your marketing, you should pay attention to story structure. Why? Well, let’s use a movie as an example. Most successful movies follow an age-old story framework, where the viewer is captivated because they so relate to the hero. They stop daydreaming and almost become the lead character.…
How to Clarify Your Marketing Message (the Easy Way)
How can a small business owner like you use brand clarity to improve your marketing message? Truth be told, it’s not so hard, so today’s post is short, sweet, and to the point. Here is how your small business can clarify your marketing in a few easy steps… First, and this is the most important…
How to Hook Customers With Story
What does your customer really want? When it comes to marketing your services effectively, there is no substitute for story. This is because story done right appeals to your customers like nothing else. People are hardwired to love and pay attention to stories. So, how do you effectively use story in your marketing? First, know…
How to Use Storytelling in Your Small Business Marketing
Today’s post is short, sweet, and to the point. It’s about applying the concept of storytelling in your everyday marketing. Many small business owners have a difficult time understanding how to use story in their marketing. They’ve heard about storytelling in business, and how large companies like Apple, Pixar, and Nike are using the power…
We Have a Free SEO Report Card for Your Small Business
Creating a complete online presence is one of the 7 Steps to Small Business Marketing Success. And your website is probably your most important marketing tool. It’s your center. And you should work to spread out beyond this center with spokes—to drive traffic, engagement, and ultimately, sales. It’s part of the “strategy before tactics” mindset…
4 Ways to Use Story in Your Marketing
Storytelling. You’ve read about it 1,001 times and it’s a buzzword you can’t get out of your head. You feel that one more mention of “story” might send you into a tizzy. I feel ya. It’s in vogue to mention all the amazing benefits of storytelling in business. And you might be sick to death…
What a Plumber Can Teach you About Story
What can an old school plumber teach you about telling your business’s story? A ton. Mark Schaefer published a video detailing some important social media marketing lessons from his grandfather. As a plumber in Pittsburgh, PA, the success of Mark’s grandfather was all about a personal touch way of doing things that is now almost…
The 3 Rules of Small Business Storytelling
If you want someone to buy from you, you must first earn their trust. To trust you they have to first know and like you. So, how do you get them to like, know, and trust you? By telling an ongoing story that speaks directly to them and provides a continual stream of information that…
The Most Crucial Step in Marketing Your Business
Back in August Seth Godin wrote about “Marketing in four steps.” Like a typical Seth Godin post, it was concise but weighty for such a short post. And it was about marketing in four easy steps. For today, I would like to focus on Seth’s final step because I’m in agreement with Seth on this…
Step 7 to Small Business Marketing Success–You Must Live By the Calendar
Would you like to know what I consider the most important step to achieve marketing success? Well, it’s really not a step. It’s a mindset. I firmly believe that in order to reach a certain level of success, consistency—in the form of daily habits—is key. Figure out what marketing-related tasks you need to do every…
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