How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should…
Marketing After COVID-19 – 3 Critical Steps to Help Your Business Survive (and Thrive)
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses…
3 Valuable Posts to Help You Jump-Start Your Creativity
I publish a bi-weekly post featuring my favorite posts of the month and today I’m focusing on three posts that I think you’ll love. Each article below will give you the impetus to bust a move. If you have a bit more time, Tim Soulo takes a deep-dive into fundamental strategies to promote your blog,…
Read This Before You Hire a Marketing Expert
I’m a marketing consultant who is going to tell you to be on alert when looking to hire a marketing firm or consultant. And the reasons are aplenty. Every week I consult with small business owners, in client meetings, the workshops I run, and as an advisor at the Small Business Development Center here in…
Smart Marketing During a Crisis: 8 Helpful Posts You Should Read
There is no doubt we are in strange and stressful times. The one-two gut-punch of the global pandemic and recession is hitting businesses hard. But I continue to look at our current situation from a marketing perspective. What’s a marketer to do? I do have details on how I’ll be helping (coming soon!) but for…
6 Key Steps To Improve Your Local SEO (A Small Business Guide)
If you own a small, local business, showing up on page one of Google is critical to your success. This post will highlight why local SEO is so important and the steps you can take to improve your local rankings. Search Engine Optimization (SEO) is a topic many small business owners know about but few…
10 Tips to Build Your Business with Authentic Local Link Building
While there are numerous strategies for improving your local presence, local link building is an affordable option that works well to promote and market your brand. Local links are links to your website from other local sources. For instance, a restaurant in Boulder, Colorado could have various links to their website including links from trip…
Master On-Page Local SEO Basics with These 7 Tips
When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally. On-page SEO is basically everything you can optimize on your website…
Business SEO: Improve Your Local Presence by Writing Local Content
Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus. You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.” Well, that’s simply not true. In fact, there are some simple yet…
6 Ways to Get Reviews for Your Business
Customer reviews speak louder than carefully strategized marketing ads. Just as asking a neighbor or friend for recommendations on their preferred plumber or local handyman, online reviews offer an inside look at customer satisfaction, your business practices, and the quality of your products. They help develop trust with the potential customer and gives them confidence…
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