In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like…
Google Is Your New Business Card (So Control What People Find About Your Business)
If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today. It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you…
What is the Key to Ranking Your Local Business in Google? (Includes FREE Checklist)
For a local business, showing up on page one of Google is a crucial part of staying in business. This post (and checklist) will show you how.
A 5-Step B2B Storytelling Strategy That Works
You have probably heard of storytelling. And, when it comes to your business, you want to tell customer, employee, and company stories in an engaging way. Creating words that resonate and matter to prospects and clients, and words that create a structure for ongoing content—blog posts, videos, brochure copy, and more. You want a B2B…
The Game of Thrones School of Branding
I’m a fan of George R.R. Martin’s series of books, A Song of Ice and Fire, better known to the wide world as the HBO vehicle, “Game of Thrones (GOT).” Even if you’ve never watched the show, you’ve heard of it, especially after the crazy events of the season 7 finale. But what does an…
McBreen Marketing Has Been Named a Top Fort Collins Web Design Agency
McBreen Marketing has been providing high quality digital marketing services to clients just like you since 1995. And today we’re excited to announce our designation as a Top Web Design Agency in Fort Collins, CO by UpCity! What Does This Mean? UpCity’s Top Local Agency marketplace is a resource designed to bring small and medium sized local businesses together…
McBreen Marketing Has Been Named a Top Fort Collins Digital Marketing Agency
We are excited to announce our designation as one of the top digital marketing agencies in the Fort Collins, Colorado area by UpCity. The team at UpCity, an online marketplace that connects businesses with qualified digital marketing agencies, took a look at digital marketing agencies throughout the Fort Collins area. And they’ve published a list…
Why Online Reviews Are Crucial for Your Small Business
Today, I would like to discuss what I think is one of, if not the most important components for local Search Engine Optimization (Local SEO) at the moment. And here’s the good news: Today’s topic is about online reviews, and if you already have customers this might be way easier than you think. In fact,…
Where Do You Want Your Business to Go?
Stop. Take a few minutes and think about the future of your business. How do you envision your business in three, five, 10 years? How will it transition? Grow? Thrive? You done? Great, now focus on where your business is right now. Seth Godin often writes about Dips and Gaps. His thoughts are about understanding…
Your First Step to Marketing Success? Be the Guide.
If you’re a business owner trying to improve your marketing, you should pay attention to story structure. Why? Well, let’s use a movie as an example. Most successful movies follow an age-old story framework, where the viewer is captivated because they so relate to the hero. They stop daydreaming and almost become the lead character.…
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