When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally. On-page SEO is basically everything you can optimize on your website…
Business SEO: Improve Your Local Presence by Writing Local Content
Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus. You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.” Well, that’s simply not true. In fact, there are some simple yet…
6 Ways to Get Reviews for Your Business
Customer reviews speak louder than carefully strategized marketing ads. Just as asking a neighbor or friend for recommendations on their preferred plumber or local handyman, online reviews offer an inside look at customer satisfaction, your business practices, and the quality of your products. They help develop trust with the potential customer and gives them confidence…
How Much Should Website Design Cost? (10 Factors you Must Consider First)
Do you want to know how much a new website will cost your business? If so, you can get all the details in this post. It not only details how much a website design will cost but it also provides 10 key factors you need to think about before you hire a website designer. The post includes a free checklist. Learn more >
The Best Way to Research Your Competitors
Would you like to know how to identify your key competitors and conduct competitive research? This post details the key marketing areas to focus on when researching your competition. It also provides an outline on research basics so you can get started today. Competitive research should be a part of your marketing plan >
How to Build an Effective Marketing System for Your Small Business (In 4 Steps)
Small business owners often ask the following question: I want to create marketing that brings REAL results (more sales and business growth). Where do I start? Well, I’ll tell you where most people start. Over the years I’ve had many kick-off meetings with business owners, partners, marketing directors. And, there is still a common theme…
How to Develop Your Core Marketing Message
Step 7 in this series took a deep dive into crafting an ideal client persona. Equipped with that intel along with everything you’ve learned in steps 1-7, it’s now time to focus on the epicenter of your content – your core marketing message. Continually communicating your core difference is what your ideal customer wants to…
How to Create an Ideal Customer Persona (to Help Grow Your Business)
How do you create an effective marketing plan? By focusing on the buyer’s needs first. Most business marketing is an unending cascade of “we’re so great, you must hire us” content with little focus on a potential customer’s concerns. “This is who we are. This is what we do. And because we do it better…
Build a Magnetic Business Website (My 7-step Modern SEO Strategy)
In today’s world of modern Search Engine Optimization (SEO), content marketing, and sophisticated web design, you must consider the power of each to develop a website that delivers what you need. 1. SEO makes it easier for people to find you. 2. Content gets them to know, like, and trust you. 3. And the design…
How to Create Your Visual Branding Elements
I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy.…
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