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How To Make Your Website a Magnetic Sales Tool

Last updated January 7, 2021 by Craig McBreen Leave a Comment

How to Make Your Website a Magnetic Sales Tool – McBreeen Marketing Fort Collins, CO

How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people and laser in on those you should serve. Your website must be more than eye candy. It should…

Filed Under: Marketing, Marketing strategy

Marketing After COVID-19 – 3 Critical Steps to Help Your Business Survive (and Thrive)

Last updated May 27, 2020 by Craig McBreen Leave a Comment

Marketing After COVID-19 – 3 Steps to Help Your Business Survive – McBreen Marketing

There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue. This presents a BIG challenge to any business. People will have less money to spend and with COVID-19 looming over us, small businesses…

Filed Under: Marketing, Marketing strategy

3 Valuable Posts to Help You Jump-Start Your Creativity

Last updated May 28, 2020 by Craig McBreen Leave a Comment

3 Valuable Posts to Help You Jump Start Your Creativity – McBreen Markting Fort Collins, CO

I publish a bi-weekly post featuring my favorite posts of the month and today I’m focusing on three posts that I think you’ll love. Each article below will give you the impetus to bust a move. If you have a bit more time, Tim Soulo takes a deep-dive into fundamental strategies to promote your blog,…

Filed Under: Blogging, Marketing

Read This Before You Hire a Marketing Expert

Last updated January 3, 2021 by Craig McBreen Leave a Comment

Read This Before You Hire a Marketing Expert – McBreen Marketing

I’m a marketing consultant who is going to tell you to be on alert when looking to hire a marketing firm or consultant. And the reasons are aplenty. Every week I consult with small business owners, in client meetings, the workshops I run, and as an advisor at the Small Business Development Center here in…

Filed Under: Marketing, Marketing strategy

Smart Marketing During a Crisis: 8 Helpful Posts You Should Read

Last updated May 28, 2020 by Craig McBreen Leave a Comment

How to Market During a Crisis – 8 helpful posts to read – McBreen Marketing Fort Collins CO

There is no doubt we are in strange and stressful times. The one-two gut-punch of the global pandemic and recession is hitting businesses hard. But I continue to look at our current situation from a marketing perspective. What’s a marketer to do? I do have details on how I’ll be helping (coming soon!) but for…

Filed Under: Marketing, Marketing strategy Tagged With: COVID-19, Crisis Marketing, Marketing

6 Key Steps To Improve Your Local SEO (A Small Business Guide)

Last updated March 31, 2020 by Craig McBreen Leave a Comment

Local SEO Guide for Small Business – 6 Steps to Boost Your Rankings – McBreen Marketing

If you own a small, local business, showing up on page one of Google is critical to your success. This post will highlight why local SEO is so important and the steps you can take to improve your local rankings. Search Engine Optimization (SEO) is a topic many small business owners know about but few…

Filed Under: Local SEO, SEO

10 Tips to Build Your Business with Authentic Local Link Building

Last updated March 25, 2020 by Craig McBreen Leave a Comment

Local link building strategies - McBreen Markteing Fort Collins, CO

While there are numerous strategies for improving your local presence, local link building is an affordable option that works well to promote and market your brand. Local links are links to your website from other local sources. For instance, a restaurant in Boulder, Colorado could have various links to their website including links from trip…

Filed Under: Local SEO, SEO

Master On-Page Local SEO Basics with These 7 Tips

Last updated December 6, 2019 by Craig McBreen Leave a Comment

McBreen Marketing – How to Improve Your On-Page Local SEO

When trying to get your local business to rank well on search engines, there are two categories to focus on: On-page SEO and Off-page SEO. Optimize well and you’ll appear consistently at the top of results when current, potential and past customers search locally.  On-page SEO is basically everything you can optimize on your website…

Filed Under: Local SEO, SEO

Business SEO: Improve Your Local Presence by Writing Local Content 

Last updated November 6, 2019 by Craig McBreen Leave a Comment

How to Improve Your Local SEO By Writing Local Content – McBreen Marketing

Want your business to rank well locally? A powerful strategy that often goes unnoticed is writing blog content with a local focus.  You might be thinking, “Whoa, Craig! I’m just a local business. Blogging is for the big boys with big marketing budgets.”  Well, that’s simply not true. In fact, there are some simple yet…

Filed Under: Local SEO, SEO

6 Ways to Get Reviews for Your Business

Last updated October 30, 2019 by Craig McBreen Leave a Comment

How to get more reviews for your small business – McBreen Marketing

Customer reviews speak louder than carefully strategized marketing ads. Just as asking a neighbor or friend for recommendations on their preferred plumber or local handyman, online reviews offer an inside look at customer satisfaction, your business practices, and the quality of your products.  They help develop trust with the potential customer and gives them confidence…

Filed Under: Local SEO, SEO

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