A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
I think branding is a business’s most important asset. I do. And, as I’ve detailed with steps 1-4 in this series, branding is waaaaay more than a pretty little logo slapped up on a slick website. You’ve created your unique business vision, discovered your ideal customer, created a positioning statement, and started writing your copy. […]
If you’ve been following along with my small business marketing series you know that if you want to improve your marketing and attract the right customers you need to… Create a vision for your business (planning is must). Define your ideal customer. Write a positioning statement. Without these core steps, you’ll be going up the […]
If you want marketing that moves the needle in your business, here’s what you must do… Attract the right people. Leads turn into great prospects who become ideal customers. And if you want to build the marketing momentum needed to grow your business, you must create crystal clear brand copy that describes exactly what you […]
If I asked you to describe your ideal customer, could you? If you’re a small business owner and can’t answer this question, you have some work to do. Why? Because, if you want to grow your business through marketing, you need to know who you are targeting. And creating a detailed persona of your ideal […]
This week I wanted to deliver a roundup of recent posts, each written with the business owner in mind. Each post below provides practical, helpful advice that will help your business move forward. And, I pulled these helpful articles because the advice each author presents is a methodology I often write about and/or something I […]
If you’re reading this, you might have a startup business or a business you want to grow. You’re motivated, and have the skills, experience, and grit too see it through, but you need some good, old fashioned marketing advice. First I want to let you know that I think you can succeed and make the […]
People often ask me the following: What is branding? Sometimes I meet with a potential client who thinks branding is designing a shiny new logo and changing the fonts and colors on their website. Well, sure, something like logo design is obviously important, but it’s just one element in a bigger picture. And turning this […]
What sites will Google show when someone searches for a local business? You or your competitors? Well, there are just a few elements the wonks at Google use to determine this. And today’s short, sweet, and to-the-point post gives you the lowdown on a key ranking factor. My previous post on these key local ranking […]
In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like […]
