A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
When it comes to marketing your business, there are so many tools and tactics it can be positively overwhelming. And if you’re trying to find the ideal consultant to help you market your business, the process becomes even more daunting. And if you don’t have some kind of framework, even a basic framework to direct […]
I often say branding is your most important asset. But marketing is your most important system. In order for your business to thrive, you need great branding and an effective long-term marketing strategy to make it all work. If you’re a small business owner, you may have tried marketing on your own, hired a consultant, […]
Online reviews can be golden for any small business. From Google My Business to Angie’s List, reviews can help your small business boost SEO, bring more traffic to your site, and help your business stand out. Several great reasons why you should consider reputation marketing as part of your marketing plan. A potential customer looking […]
As a small business owner, I imagine you’ve tried a variety of marketing tools and tactics. You may have even hired a consultant for a marketing campaign or two. But if you are reading this, I bet marketing has often led to frustration because you’ve spent precious marketing dollars with little to no return on […]
As a branding professional, my marketing toolkit has changed dramatically. This is because online lead generation is quickly replacing old media, such as print advertising. But many B2B companies are still in the horse and buggy era. My job is to help companies attract prospects and convert them to paying customers. And frankly, the old […]
You want to create a marketing machine for your business but you’re not quite sure where to start, are you? Well, the first rule you must learn is this: An effective marketing strategy only comes when you treat marketing as a system. If you’ve started to setup a marketing framework for your business you’re getting […]
Are you planning on creating an ad campaign for your business? There are now so many ways to advertise your business it can be overwhelming. So before you start you’ll need to take some steps to ensure you’re on the right track. Meaning that your ad is speaking to the right people, you’re in touch […]
When it comes to getting exposure for your local business, online reviews are extremely important. They will help your business stand out, get more clicks to your site, and improve your local Search Engine Optimization (SEO). But many small businesses don’t have a system built to win positive reviews. Online reviews are becoming more essential […]
Online reviews are incredibly important for a small business. From Yelp to Facebook, reviews will help your business with SEO, bring more traffic to your site, and are another way to help your business stand out in an increasingly competitive marketplace. That is why you should consider a reputation marketing program. Someone surfing online will […]
