A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Do you want to know about a simple practice that can help your small business in many ways? A daily act that can help your small business build authority, increase brand awareness, and accelerate business growth? Of course you do. Well then, read on… Your content is based on what you do best If you […]
In my recent 7 Steps to Small Business Marketing Success post I wrote about the importance of creating a total online presence. Detailing how your website is the most important tool in your marketing arsenal. I also talked about the importance of strategy and how a strategy before tactics approach is the best start to […]
Since 1965, the long-running soap opera “Days of Our Lives” has featured an opening with an hourglass with sand trickling grain by grain to the bottom, while the dulcet voice of Macdonald Carey gives us the voiceover—”Like sands through the hourglass, so are the Days of Our Lives.” I know this because my mother has […]
In my last post, I talked about Step One to Small Business Marketing Success. The post details how important strategic planning is and why some initial branding steps are key to create a marketing system that is built to grow your business. To be clear about your marketing strategy you must start with the following… […]
In a recent post I wrote about the 7 Steps to Small Business Marketing Success. As a Certified Duct Tape Marketing Consultant I’m a firm believer in a strategy before tactics mindset. A good marketing strategy is way more important than any marketing tactic. And if you’re a small business owner, you’ll soon run a rudderless ship […]
Do you remember “The Joy of Paining” host Bob Ross? Yeah, that guy. He is no longer with us but for many years he captivated his audience with his soothing voice. A voice that could almost hypnotize you or at least put you in a temporary Zen-like state. His calming voice did something else, it created […]
When it comes to marketing your business, there are so many tools and tactics it can be positively overwhelming. And if you’re trying to find the ideal consultant to help you market your business, the process becomes even more daunting. And if you don’t have some kind of framework, even a basic framework to direct […]
I often say branding is your most important asset. But marketing is your most important system. In order for your business to thrive, you need great branding and an effective long-term marketing strategy to make it all work. If you’re a small business owner, you may have tried marketing on your own, hired a consultant, […]
If you’re a motivated small business owner who wants to create a bit of marketing momentum, the kind that brings in the right customers and grows your business, you need to do a few basic branding exercises first. And the very first step, a step many motivated small business owners or startups skip, is the […]
