A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
As a small business owner, I imagine you’ve tried a variety of marketing tools and tactics. You may have even hired a consultant for a marketing campaign or two. But if you are reading this, I bet marketing has often led to frustration because you’ve spent precious marketing dollars with little to no return on […]
As a branding professional, my marketing toolkit has changed dramatically. This is because online lead generation is quickly replacing old media, such as print advertising. But many B2B companies are still in the horse and buggy era. My job is to help companies attract prospects and convert them to paying customers. And frankly, the old […]
You want to create a marketing machine for your business but you’re not quite sure where to start, are you? Well, the first rule you must learn is this: An effective marketing strategy only comes when you treat marketing as a system. If you’ve started to setup a marketing framework for your business you’re getting […]
Are you planning on creating an ad campaign for your business? There are now so many ways to advertise your business it can be overwhelming. So before you start you’ll need to take some steps to ensure you’re on the right track. Meaning that your ad is speaking to the right people, you’re in touch […]
When it comes to getting exposure for your local business, online reviews are extremely important. They will help your business stand out, get more clicks to your site, and improve your local Search Engine Optimization (SEO). But many small businesses don’t have a system built to win positive reviews. Online reviews are becoming more essential […]
The other day I was surfing LinkedIn. I do this from time to time to check on other professionals, to see what my customers are saying, and to look for leads. The shocker was a fairly large percentage of businesses did not have a website. Yep, you read that right. More than a few companies […]
Online reviews are incredibly important for a small business. From Yelp to Facebook, reviews will help your business with SEO, bring more traffic to your site, and are another way to help your business stand out in an increasingly competitive marketplace. That is why you should consider a reputation marketing program. Someone surfing online will […]
Are you looking to amp up your marketing? Great. But now what? Where are you going to start? Well, I suggest before you press “go” you do the following three things. This way you’ll be sure to stay on track when you do start your marketing campaign. The following three practices are crucial if you […]
Ever met with a potential client and tried to define content marketing. Here’s a definition of content marketing from The Content Marketing Institute. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” […]
