What’s the secret to a great tagline? And what qualities define one that really works? Just like my previous two articles: Positioning and Naming I’m going to provide a framework for a rockin’ tagline. First, let’s define what a tagline is. It’s that handy little phrase that defines what you do. It should be: – Easy to…
How to Pick the Perfect Name for Your Business
A great name can make all the difference in the world. And taking the time to craft one might be your most important first step. But you see naming as a mystical practice. Something you’re not capable of. Well there’s nothing mystical about it, really. In fact, anyone can use the steps below to come…
How to Brand Your Business (and Make Sure You’re Attracting the Right Customers) Step 1
How clear is your online messaging? Let me guess… you’re pumping out great content, have a site design you’re proud of, and you’re putting in the work each day. But things are not quite panning out as expected. You have the blogging/branding/marketing disease of the many headed hydra. (Many businesses do.) So, why are you…
3 Steps to Dramatically Improve Your Marketing (and Attract New Customers)
If there was a golden trifecta that could truly move the needle in your business, you’d want to read about the details, right? Successful marketers today use a powerful 1-2-3 mix of words, tools, and practices that can dramatically improve your brand presence, build an audience, and create a marketing machine built to last. If you are trying…
How to Grow Your Brand (and Stop Flushing Marketing Dollars down the Toilet)
If you own a business and have considered content marketing, what is stopping you from doing it? Content marketing has been around for ages, but I’m talking about a fairly new way to attract and convert customers. The modern incarnation of Content Marketing that many small businesses don’t embrace. So what IS stopping you?…
Is Your Website Turning Prospects to Customers?
And if not, how do you get there? Visual branding solutions for B2B companies is kinda my bailiwick, but like everyone else, my world is changing. Fast. You see, I can’t approach client work like I used to, and I won’t. Why? Because part of my job is to help companies attract and retain clients, and the old model (traditional networking, trade ads, etc.) is slowly dying on the vine…
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