A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
If you are reading this post I suspect you want clear, distinctive messaging on your website. Content that positions your company as the go-to experts in your field, details your firm’s story, and brings in customers. Well, when it comes to website design for B2B companies, the very first step in this process is often […]
Some consultants contend that brand-building is for consumer products, not CPAs, Engineers, or Lawyers. Do you want to guess what my viewpoint on this is? Well, I disagree, strongly. When you think of branding, large consumer brands often come to mind–Nike, Apple, Coke. Using great branding to build demand for products has been around for […]
Do you want your brand to stand out? Rise above the online noise? That leads to a very important question for your business—how can your company’s brand stand out above the competition? If someone like me is trying to help an organization stand out, should I move outside the limits of traditional design and marketing? […]
Are you looking to improve your marketing? Attract more potential customers? Grow your business? Of course you are. Now, if there was a potent 1-2-3-4 blend of elements with the power to grow your brand, attract potential customers, and move the needle in your business, I’m assuming you would want to learn the details. Well, […]
I live in a drizzly locale some might call a craft beer heaven—The Pacific Northwest. There are probably five to ten craft breweries within eyeshot of my office. But craft brewing mania is no longer confined to beer cities like San Diego, Portland, and Denver. You certainly don’t need me to tell you that craft […]
What if I told you there was something that could deliver more power to you and more satisfaction to your customers? You’d probably take that advice and run with it, right? Well step back and think about your company’s brand. You might think your brand is the best thing since conveyor belt sushi. But many […]
I’m often asked the following … What the heck is branding? Many potential clients are under the impression that it’s having a nice logo slapped on a bright and shiny new website. Or that branding is just about a cool tagline telling the world what you do. Maybe it’s a four-color brochure printed on high-gloss […]
Does your brand have clarity? Do you feel that the image you project truly represents what you do? Does the tone of your copy jibe with the design of your website? And what about your copy and blog posts? Do they proudly display your skills and uniqueness, and tell a good story? In other words, […]
Have you read about content marketing but have no idea where to begin? Wondering what blogging and social media can do for your business? The businesses I work with often answer yes, but then ask the following: Where do I start? Before we begin, let’s take a quick look at how I approach a new […]
