A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
At this point you should have completed exercises 1-5. If you haven’t, start here, read the posts, complete the worksheets and only then come back to this post. 6 steps to bring your brand to life (Step 6: The Power of Story) At this point you should have completed exercises 1-5. If you haven’t, start […]
At this point you should have read blog posts 1-4 starting here and completed exercises 1-4. If you haven’t, go back and complete the worksheets and only then come back to this email. And before I get to Step 5, I want to let you know I’ve created a worksheet so you can easily follow along with […]
If you’ve completed steps 1 and 2 your brand has clarity and purpose. And with step 3 you’ve detailed How you are going to help your ideal customer. So, you might be wondering, what is step 4 to bringing your brand to life? Before I go any further, with step 4, I want to let you know I’ve […]
Steps 1 and 2 have given you the firm foundation you need for effective brand-building. If you’ve completed the first two steps, your brand now has clarity and purpose—the heart of your business’s brand. People will know what your business is about and if you’ve moved them in some way (all good brands do this), they’ll be […]
What is step 2 to building something special that will be your most important asset—your Brand? If you’ve completed step 1 you should have a short statement that clarifies your brand’s mission with focus. If you haven’t done this, do yourself a favor, go back to step 1 and complete the exercise before you read this post. […]
My last post introduced my 6 steps. Today, we start with step 1. What is step 1 to creating a great brand for your business? One that clearly shows what you do and why you do it, speaks to your ideal customer, and helps you bring in business? I think branding is your most important asset. […]
This blog series is called “6 steps to bring your brand to life,” but before we get started, I think it’s important to lay a foundation. To create an outline for you, describing what branding is to me, and to build a framework for the rest of this series. So, let’s start by answering the following […]
The other day I was surfing LinkedIn. I do this from time to time to check on other professionals, to see what my customers are saying, and to look for leads. The shocker was a fairly large percentage of businesses did not have a website. Yep, you read that right. More than a few companies […]
If you own a small business you may have tried a variety of marketing tools and tactics but found little result in your efforts. So, why do you think your marketing has failed to bring in more sales? It could be as simple as how you’re positioning (or not positioning) your business. Positioning your business […]
