A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
People often ask me the following: What is branding? Sometimes I meet with a potential client who thinks branding is designing a shiny new logo and changing the fonts and colors on their website. Well, sure, something like logo design is obviously important, but it’s just one element in a bigger picture. And turning this […]
In Lisa Buyer’s post about tired SEO terminology there’s an insightful comment from SEO virtuoso Eric Enge (@stonetemple). I’m highlighting Eric’s comment because I think it helps set the framework for this post and the intersection of modern SEO and branding. Eric writes, “Too many people continue to focus solely on old-fashioned ranking signals, like […]
I’m a fan of George R.R. Martin’s series of books, A Song of Ice and Fire, better known to the wide world as the HBO vehicle, “Game of Thrones (GOT).” Even if you’ve never watched the show, you’ve heard of it, especially after the crazy events of the season 7 finale. But what does an […]
McBreen Marketing has been providing high quality digital marketing services to clients just like you since 1995. And today we’re excited to announce our designation as a Top Web Design Agency in Fort Collins, CO by UpCity! What Does This Mean? UpCity’s Top Local Agency marketplace is a resource designed to bring small and medium sized local businesses together […]
We are excited to announce our designation as one of the top digital marketing agencies in the Fort Collins, Colorado area by UpCity. The team at UpCity, an online marketplace that connects businesses with qualified digital marketing agencies, took a look at digital marketing agencies throughout the Fort Collins area. And they’ve published a list […]
Stop. Take a few minutes and think about the future of your business. How do you envision your business in three, five, 10 years? How will it transition? Grow? Thrive? You done? Great, now focus on where your business is right now. Seth Godin often writes about Dips and Gaps. His thoughts are about understanding […]
If you want someone to buy from you, you must first earn their trust. To trust you they have to first know and like you. So, how do you get them to like, know, and trust you? By telling an ongoing story that speaks directly to them and provides a continual stream of information that […]
If you’re a motivated small business owner who wants to create a bit of marketing momentum, the kind that brings in the right customers and grows your business, you need to do a few basic branding exercises first. And the very first step, a step many motivated small business owners or startups skip, is the […]
If you have been following along with this series, you have read all my posts, from the introduction to Post #6 on the power of story. And, if you’ve completed exercises 1-6 you have… A clear brand mission: You’ve clearly defined your brand, using as few words as you can. A purpose-driven brand: You’ve given your […]
