A marketing blog built to demystify marketing one step at a time
We love to share all the wisdom a small but growing business needs to refine your message, attract more of your ideal customers and build the marketing momentum to support it. We also love digital marketing and all that comes with it.
Below you can read our latest blog posts, watch our most recent videos, and learn more about website design, digital marketing strategies, local SEO, and all the other tools you need to implement a successful marketing strategy.
Stop. Take a few minutes and think about the future of your business. How do you envision your business in three, five, 10 years? How will it transition? Grow? Thrive? You done? Great, now focus on where your business is right now. Seth Godin often writes about Dips and Gaps. His thoughts are about understanding […]
If you’re a business owner trying to improve your marketing, you should pay attention to story structure. Why? Well, let’s use a movie as an example. Most successful movies follow an age-old story framework, where the viewer is captivated because they so relate to the hero. They stop daydreaming and almost become the lead character. […]
How can a small business owner like you use brand clarity to improve your marketing message? Truth be told, it’s not so hard, so today’s post is short, sweet, and to the point. Here is how your small business can clarify your marketing in a few easy steps… First, and this is the most important […]
What does your customer really want? When it comes to marketing your services effectively, there is no substitute for story. This is because story done right appeals to your customers like nothing else. People are hardwired to love and pay attention to stories. So, how do you effectively use story in your marketing? First, know […]
Today’s post is short, sweet, and to the point. It’s about applying the concept of storytelling in your everyday marketing. Many small business owners have a difficult time understanding how to use story in their marketing. They’ve heard about storytelling in business, and how large companies like Apple, Pixar, and Nike are using the power […]
Creating a complete online presence is one of the 7 Steps to Small Business Marketing Success. And your website is probably your most important marketing tool. It’s your center. And you should work to spread out beyond this center with spokes—to drive traffic, engagement, and ultimately, sales. It’s part of the “strategy before tactics” mindset […]
Storytelling. You’ve read about it 1,001 times and it’s a buzzword you can’t get out of your head. You feel that one more mention of “story” might send you into a tizzy. I feel ya. It’s in vogue to mention all the amazing benefits of storytelling in business. And you might be sick to death […]
Back in August Seth Godin wrote about “Marketing in four steps.” Like a typical Seth Godin post, it was concise but weighty for such a short post. And it was about marketing in four easy steps. For today, I would like to focus on Seth’s final step because I’m in agreement with Seth on this […]
Would you like to know what I consider the most important step to achieve marketing success? It’s really not a step. It’s a mindset. I firmly believe that in order to reach a certain level of success, consistency—in the form of daily habits—is key. Figure out what marketing-related tasks you need to do every day […]
